Almas Khateeb Email & Phone Number

As Deputy Manager - Content at Tata CLiQ and Tata CLiQ Luxury, I lead the strategic development and execution of content across various platforms. My role involves guiding a talented team of writers to deliver high-quality copy that aligns with our brand's vision and objectives. I collaborate closely with cross-functional teams, including Design, Site, Category, and UX/UI, to produce cohesive and engaging content for our Homepage (Web + App), CLPs, Mini Stores, and Hybrid Pages. By maintaining and refining our content standards, I ensure that all materials meet our brand guidelines and resonate with our target audience. Additionally, I analyze content performance metrics to make data-driven decisions for continuous improvement and manage ad-hoc content requests to respond quickly and efficiently to dynamic business needs.

Mumbai, Maharashtra, India

In my role as Senior Copy Editor, my primary responsibilities centered on Tata CLiQ's homepage (Web + App) and Que Digital Magazine. I ensured that all content, typically authored in-house by our copywriters, adhered to the brand's Content Guidelines. My work involved constant communication with multiple teams to meet ad-hoc requests and copy requirements efficiently. I collaborated with Design, Site, Category, and UX/UI teams to create assets that were finalized and showcased on the homepage.

Mumbai

My key responsibilities at Vogue India were to edit original copies and essays before sending them to the art department. Once designed, I would route the files to the publication stage. Additionally, I actively contributed lifestyle pieces to the Vogue website and conducted interviews with celebrities such as Swara Bhasker for the magazine's cover story.

Mumbai, Maharashtra, India

I was accountable for overseeing and editing all news-related and feature articles before they were published while providing feedback to the reporters during my assigned shift. Furthermore, as the only editor on the desk, I would coordinate with on-field reporters and desk writers on breaking news. I also actively contributed to the site's content and hosted video interviews with Bollywood celebrities.

One Indiabulls Centre, Lower Parel

My key responsibilities at The Quint involved writing news and enterprise/feature articles, copy editing, scriptwriting, sourcing news and enterprise/feature content while conducting video interviews with various personalities.

Malad

My primary responsibilities were supervising and editing all team content, as well as writing for the digital space, developing content creation rules for the brands we managed while ensuring that the team followed them. Additionally, I developed digital content in the form of blogs, digital public relations, and other lengthy articles.

Bachelor Of Arts - Ba, English Literature

Master’S Degree, English Literature