As the CEO and Founder of Expwave, I lead a dynamic, design-focused organization specializing in product design, development, brand strategy, and comprehensive training services. Our mission is to empower startups and fast-growing SMEs by blending creativity, innovation, and functionality to deliver user-friendly interfaces and memorable user experiences.At Expwave, we have a broad industry footprint, working with clients across SaaS, B2B, B2C, Fintech, Travel, Banking, Tourism, Automation, Crowdfunding, Security, and Infrastructure management. Beyond our core services, we’re passionate about nurturing the next generation of designers. We offer personalized training for aspiring and experienced UX designers, equipping them with the skills they need to thrive—while also providing job assistance to help them take the next step in their careers.

As a lead UX designer, I designed and improved the product based on customer feedback, creating user stories, personas, and user flows aligned with business objectives. I managed several sub-product developments and established a strong brand image through collaboration with cross-functional teams. Led customer interviews, managed backlogs, planned sprints, and created solutions to optimize SaaS application usage and onboarding processes. Redesigned the CloudNuro website to prioritize usability and experience, resulting in a 40% reduction in the drop-off rate. Conducted design workshops and mentored associates to build a highly efficient PDLC. Achieved high success in the role.

I worked with GE Healthcare (client) on Edison AI workbench.Edison AI is used by medical practitioners to manage dense medical records of patients for global access. It allows annotators to conduct deep scans and comment on deviations in events and space and share with the case specialists. Who then reviews and recommends diagnostic procedures with patients

I worked with Working Capital Solutions - GE capitalWCS is a web-based client-debtor invoice management platform. It allows finance administrators to manage client invoices, notify payment delays and need be raise legal notices with non-responders.