Alma Tetto Email & Phone Number

Greater Los Angeles Area

Creative agency specializing in content development, production, digital development and marketing.

New York City, New York

​Successfully created and launched an innovative B2B and B2C e-commerce platform for a niche fashion market producing a coherent product vision and strategy. Leveraged new, innovative technologies with data-driven strategies for optimized engagement, revenue generation, and business goals. Established and executed comprehensive digital strategies with strong focus on performance, analytics and brand integrity.New Market Development-Helped open fairly new market requiring complete comprehensive market research including industry sizing and competitive analysis, user profiling and user needs assessment.Product Definition-Contributed to the definition, development and visualization of the structural interface. Continued to lead product development by working hands-on with technical team, producing required mockups and documentation and providing input to improve UX and UI.Product Roadmap-Integrated new features into product roadmap, prioritizing developmental backlog with high reliance on data including user feedback and A/B test results on user experience and conversion.Digital Optimization & Social Media Marketing-Established program metrics and KPIs for entire program.-Established and executed integrative digital strategies across multiple channels to build brand engagement.-Engaged and led digital team to produce analytics reporting on weekly basis.-Improved visitor targeting and website conversion by 16.5% monthly average pre-launch to 300% monthly average post-launch, optimizing engagement to 375% increase in time spent on site, decreased time between orders and decreased frequency of cart abandonment.-Developed and integrated scalable SEO processes for content creation including social media channels, user experience and site architecture.Team Leadership-Recruited, hired and effectively led and motivated cross-disciplinary team by translating passion for product and company’s mission into a productive and rewarding work environment.

Greater New York City Area

Successfully created and launched a digital multi-media magazine on the vanguard of the digital publishing age. Led and oversaw product development, content production, market research and digital research to increase value and viewership.-Contributed to the definition, development and visualization of the structural interface and product at large.-Initialized projects from proposal review, concept development and production.-Managed editorial, working closely with contributing editors, writers, and photographers to maintain brand extension including voice, tone and style.

Greater New York City Area

Executed and maintained project management processes and disciplines including program schedule and quality management, communications management and development throughout all phases of large-scale development projects.-Performed analyses including cost and synergistic review of project proposals.-Managed multiple project budgets totaling $3.6 billion, maintaining spend within program scopes.-Monitored project activities to maintain continuous alignment of program within developmental phases.

Bachelor Of Arts (B.A.), Liberal Arts And Sciences/Liberal Studies, Focus On Literature & Creative Writing

Graduated magna cum laude. Minored in Organizational Communication.

Design And Applied Arts

Spanish Language And Literature

French Language And Literature

Creative Writing

Liberal Arts And Sciences/Liberal Studies, Focus On Creative Writing

International/Global Studies