Alma Ubilla Email & Phone Number

Miami, Fl, Us

Bringing the world’s premier audio and video electronics and accessories to Latin America and the Caribbean. -Creating high impact marketing campaigns via knowledge and understanding of vendors’ products and services, including new product / service introductions. -Developing and controlling the implementation of the Marketing and Trade plans in each countries for each brand. -Ensuring proper relationships with vendors and dealers by answering marketing needs, sharing best practices, validating local initiatives (merchandising, digital activation, content, PR, Media…

Doral, Fl, Us

- Direct and manage the strategic development and implementation of Millennia Atlantic University (MAU) marketing, advertising and public relations programs. - Develop, direct and oversee marketing plan, policies, objectives, and initiatives for domestic and international markets to expand the awareness of the University’s brand & academic offerings.-Manage all domestic and international online and off-line marketing media i.e television, radio, web, print, international representatives, social media ads, and Google/ Bing ads. Increased lead generation by 60%, through google ads and social media ads.- Manage all creative services provided by internal staff & external vendors, including list acquisition, estimating, design, printing, broadcast production & mailing.- Hire and manage vendors and employees in the Marketing Department. Responsibilities include training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints, resolving problems and conducting terminations when necessary.- Create and manage the marketing budget to ensure CPL/CPS/lead goals are maintained to meet and/or exceed enrollment goals.- Conduct ongoing analysis of the University’s competitors' products, services, pricing, promotions, and market positioning to identify strengths, weaknesses, opportunities, and threats. Analyze and report on key competitive metrics, such as market share, customer satisfaction & brand awareness.- Work closely with the marketing and admissions/enrollment teams to translate competitive insights into actionable recommendations for product positioning, messaging, and go-to-market strategies. - Execution of competitive analysis reports, presentations, and other materials for use by the board of directors. Stay up-to-date on industry trends and emerging competitive threats, & make recommendations for changes to current strategy.

- Managed inbound marketing activities (content creation, lead capture, email marketing, analytics) using various systems like hubspot, exact target, sales force, for independently owned businesses; and managed new website development and strategy.- Introduced lead-generating campaigns and programs and increased 30 percent of sales for clients in the hospitality industry.- Developed and implemented promotions and sponsorships that created customer inquiries and warm l leads by 10 percent for client in the home services industry.- Introduced new website development and e-commerce strategies for clients in the jewelry retail sector to generate online leads, and increased end of year revenue by 15 percent.

Pompano Beach, Fl, Us

- Produced integrated marketing campaigns from inception to optimization with a cross-functional marketing team including: lead generation, brand awareness, events, field & partner marketing, web/online marketing, corporate communications, social media, and creative services for clients in the Education and Ed tech sector.- Managed teams of developers, designers and copywriters located remotely for the development and maintenance of ecommerce sites, cms systems, social networking applications and mobile applications.- Analyzed user data to identify opportunities to create new revenue channel leveraging existing product capabilities for significantly higher rates of revenue.- Collaborated with client's cross-functional departments to develop effective market segment strategies; designed new marketing sales tools for products focusing more on compelling features and benefits, leading to increased sales and product awareness.- Optimized integrated communications strategies for clients new program rollouts and technology initiatives with collaboration with clients/school leaders and agency in-house account management team.

Florida, Us

- Initiated the expansion of all Social Marketing areas and oversaw all advertising, promotions, public relations and marketing communications designed to increase visibility and promote recruiting and lead generating efforts under the supervision of the VP of Marketing. - Provided direction to the creative and production teams as it related to the development of online media content to engage followers to become brand ambassadors for the nine brands house under Anthem Education. - Managed the reputation and web presence for all the school brands. Lead initiatives with the Public Relations team to improve online brand presence and brand crisis management. - Collaborated with cross functional departments to develop lead generating events and analyze the impact and overlap of social media campaigns on traditional marketing campaigns. Social Media efforts successfully increased lead to enrollment conversions by 30%.- Managed various campus regions and vendors regarding program changes and marketing campaigns for new program roll-outs. Liaison between the campus, and the creative team to coordinate marketing campaigns for student retention and brand awareness. - Managed and monitored over thirty-five Campus Content Contributors to adhere to Compliance guidelines for providing content, photos and videos for each campus’s Social Media Page.

Fort Lauderdale, Fl, Us

- Created and managed the content for Anthem Education Group social media channels and Blog Sites. (Twitter, Instagram, Facebook, YouTube, Linkedin, Pinterest, Foursquares, Wordpress Blogs)- Executed and managed social media projects from the earliest stages of ideation, analysis, planning, and development through successful completion.- Engaged followers to become brand ambassadors for the Florida Career College, Anthem College, Anthem College Online and Morrison University brands.- Managed the reputation and web presence for Florida Career College and Anthem Education Group.- Executed analysis and reports on performance metrics including unique growth, repeat visits, and content consumption of social media portals and blogs.- Recommended, implemented, and managed the necessary tools needed to measure the impact and overlap of social media campaigns on traditional marketing campaigns.

- Worked with designers and developers for the set-up and infrastructure of the site.- Utilized Google AdWords keyword planner for research for content implementation. Wrote copy and created content for website blog.- Developed ideas and design mockups to the creative team.- Perform content maintenance and updates.- In-bound link development from relevant sites and directories.- Developed ideas and wireframes for the digital team.

Hertford, Hertfordshire, Gb

- Managed a team of 5 web developers, and 2 graphic designers in the development and maintenance of e-commerce sites, cms systems, social networking applications and mobile applications.- Delivered project plans. Detailed cost estimates specifying goals, scope, strategy, staffing, scheduling, identification of risks, and allocation of available resources.- Coordinated with the creative team in the development and delivery of weekly reports on the status of each creative project to minimize at 15 percent of missed tasks, and achieve milestones 72 hours before estimated due date.- Managed project budget and ensured projects were completed within the allocated budget.- Reviewed processes and explored opportunities to improve processes and systems effectiveness across department team members and cross-functional teams.

Bachelor Of Business Administration, Marketing/Marketing Management, General

Bba, Management Information Systems-Security Management