Julia Almeida, M.Sc. Email & Phone Number

Brazil

São Paulo, Brazil

Cambridge, Ma, Us

Waltham, Ma, Us

– Immersed in a dynamic, data-driven marketing environment, utilizing artificial intelligence to drive strategic decisions.– Conducted SQL queries for data mining, pattern recognition in client’s company communication data enabling informed decision-making – Applied statistical analysis of Google Analytics data to discern trends and identify opportunities that communicated the company's dedication to Environmental, Social, and Governance (ESG) principles to be presented in the form of an interactive Power BI report– Strengthened the online presence of the client's CEO, fostering stakeholder connections, and positioning the CEO as an industry leader– Crafted an 8-month ad campaign on Meta platforms, utilizing Google AdWords insights, with a detailed playbook for sustained growth – Performed financial simulations using MATLAB nonlinear optimization toolbox to readjust the client's marketing budget, achieving a 71% increase in social media and podcast reach without incurring additional costs

North Webster, Indiana, Us

– Conducted initiatives to optimize processes and drive impact for mission-driven organizations.– Improved established processes through numerical computing in Python, resulting in innovative marketing programs achieving a 40% increase in customer base and optimizing sales processes for a 3% revenue boost– Constructed Tableau dashboards using CRM data to analyze funding, engagement, and mission impact for 7 nonprofits, maximizing ROI– Applied predictive modeling to leverage Google Ad Grants which identified ideal keywords to enhance awareness, reach, and conversion

Atlanta, Georgia, Us

– Guided a team of 6 analysts in data-driven, strategy-based operations within the department.– Employed statistical analysis to evaluate partnerships, achieving 2M impressions on Instagram and 50K on LinkedIn within a year– Designed and implemented training programs for insights analysts achieving a 57% improvement in team performance within 2 months– Identified bottlenecks in software programs, consolidating systems and reducing direct mail costs by 24.5%, saving over $4,000 yearly– Conducted A/B tests to optimize marketing strategies, increasing customer reach to 9K a month while decreasing the budget by 21.6%

Atlanta, Georgia, Us

– Produced content with attention to SEO, Market Research, Consumer Segmentation, and Predictive Analytics.– Facilitated collaboration between internal divisions by aligning goals for year-long campaigns, ensuring seamless synergy across teams– Orchestrated a 16% increase in personnel by aligning BRASA's strategy with market demands, enhancing workforce effectiveness– Utilized predictive models to anticipate consumer behavior, resulting in a 12% increase in followers and a 34% boost in engagement

Atlanta, Georgia, Us

Atlanta, Georgia, Us

São Paulo, Sp, Br

– Performed data workup and presented data to colleagues to further develop the Panorama Platform. – Identified and contacted over 2K clients, such as sports organizations, to assist in recruitment and sponsorship data-tracking. – Launched 3% of the Panorama Platform by implementing workflow rules and time-triggered tasks fostering project management skills.

Master Of Science - Ms, Data Analytics

Bachelor Of Business Administration - Bba, Management & Marketing

Certificate, Business, Leadership, And Networking

High School Diploma, High School/Secondary Diplomas And Certificates

Pre-Uni Alumni, Business Administration And Management, General