Market Research professional with experience in diverse product categories. Circana client insights team lead. Consumer insights and marketing strategy developed based on analysis of syndicated store and household panel data for various high profile clients at Circana. Managed qualitative and quantitative custom research at Thomas'. Ten years of brand management experience at companies including Gillette and Campbell Soup. Demonstrated ability to lead cross-functional projects to prepare analyses and synthesize meaningful insights. Specialties include:- Syndicated Analysis- Marketing Strategy- Brand Management- New Product Innovation - Concept Development and Testing- Brand Positioning and Architecture- Advertising Strategy and Development- TV Advertising Testing- Packaging Design- Business Forecasting