Oversee all sales and business development functions, including new product rollouts, key account management, customer relationship development, contract negotiations, and order fulfillment for south west region. Design, implement, and adjust various sales plans and programs for concrete forming products, with a focus on adding to the existing distribution channel and fostering demand in the basement wall & concrete homes arena.

Co-founder of Concrete Form Services, Inc. & co-inventor of the EZ Footings Form Systems, which are the most Advanced Forming Technology and Systems of their type used today, thus proving Alma’s Knowledge and Skills in the Concrete Forming Equipment and Plastics Manufacturing Space. See www.ezfootings.com for system reference.

As the owner of LA Custom Homes™, I spearheaded the company's inception, overseeing the establishment of our corporate identity, development of a comprehensive 5-year business plan, capital allocation, research and development initiatives, and management functions. Notably, I led the process of securing preliminary patents for our product line.Additionally, I designed and implemented robust accounting systems, job costing spreadsheets, databases, and item tracking software templates tailored to our product line. In my capacity as Sales & Marketing Director, I was responsible for crafting promotional materials, generating website content, and managing our online presence.One of my significant achievements was orchestrating a high-profile trade show presence, managing all aspects of booth procurement, design, staffing, budgeting, and financing. This effort resulted in engagement with over 100,000 attendees and significantly raised our company's profile within the industry.Furthermore, I established and executed a comprehensive distribution sales program, conducting on-site sales and training sessions across multiple states in collaboration with the largest supplier of concrete forming equipment. This initiative spanned 12 East Coast states and contributed to revenue generation totaling $120 million.