- Conducting thorough research and analysis of clients' industries, target audiences, and competitors to develop data-driven digital marketing strategies- Collaborating with clients to understand their business goals and provide strategic recommendations for improving digital marketing efforts- Designing and implementing end-to-end digital marketing campaigns across various platforms, including but not limited to, social media, search engines, email, and content marketing- Creating… Show more - Conducting thorough research and analysis of clients' industries, target audiences, and competitors to develop data-driven digital marketing strategies- Collaborating with clients to understand their business goals and provide strategic recommendations for improving digital marketing efforts- Designing and implementing end-to-end digital marketing campaigns across various platforms, including but not limited to, social media, search engines, email, and content marketing- Creating SEO strategies to optimize client websites for search engines, improve organic visibility, and drive targeted traffic- Implementing CRM systems, such as HubSpot, to streamline client relationship management, enhance customer data collection, and drive sales- Analyzing campaign performance metrics, generating comprehensive reports, and providing actionable insights to clients, highlighting areas for improvement and optimization Show less

- Planned and coordinated marketing team activities by applying agile methodologies- Planned and executed GTM strategies, digital marketing campaigns and initiating innovative approaches to driving new customers (SEO, email marketing, social media marketing, sales outreach, online events)- Assisted the content team in creating marketing collateral (use cases, promotional and tutorial videos, etc.)- Set up, managed, and improved marketing/lead generation workflows and martech… Show more - Planned and coordinated marketing team activities by applying agile methodologies- Planned and executed GTM strategies, digital marketing campaigns and initiating innovative approaches to driving new customers (SEO, email marketing, social media marketing, sales outreach, online events)- Assisted the content team in creating marketing collateral (use cases, promotional and tutorial videos, etc.)- Set up, managed, and improved marketing/lead generation workflows and martech stack- Continuously improved marketing tactics by capturing and analyzing the appropriate metrics, insights, and best practicesFor the successful product launch:- Conducted thorough market research, competitive analysis and product discovery interviews to identify market needs and product market fit- Worked in close collaboration with cross-functional product teams (engineering, design, sales and marketing) toward driving the near and long-term product roadmap- Acted as the product owner for the Chartrics website, worked with the design and engineering teams on delivering a fully-functional, SEO-optimized and scalable website Show less

- Acted as the primary contact and Account Manager for key enterprise clients- Planned and executed lead generation and lead nurturing campaigns- Identified new client opportunities through competitive research and networking- Negotiated deals/sales opportunities- Created presentations and sales decks to ensure effective communication with prospects and other stakeholders- Established workflows and standards to ensure the CRM system provides an effective sales funnel

- Planned and executed digital marketing campaigns and initiated innovative approaches to driving new customers for ERP, CRM and BI tools' implementation services- Created and managed the content for company websites and landings, social media pages, email campaigns- Performed essential SEO tasks- Created training materials and promotional videos along with the content team

- Managed the company’s active database of 4000+ contacts (CRM)- Maintained day-to-day communication with business partners and end users, contributed to business growth- Planned and executed targeted and highly effective email marketing campaigns- Organized product trainings and webinars- Coordinated work cycles between the marketing team (Yerevan) and the sales team (Dubai) in a remote environment