Vice President Marketing And Communications
• Evaluated the Communications and Marketing Department’s organizational structure and implemented a retooled and centralized model.• Represented the college and the national community college sector as a member of the Council for Advancement and Support of Education (CASE) National Advisory Committee.• Received numerous state and national awards, including two consecutive years of being honored with the prestigious Association of Florida Colleges Award of Excellence, America Advertising Federation awards for Best In-House marketing and communications team in the region, and CASE awards for social media initiatives, virtual graduation celebrations, marketing, design, etc.• Created integrated marketing communications plans that boosted applications and awareness of the college.• Launched a successful branding initiative (TCC2WORK) that significantly raised awareness and brand definition of the college’s job-training programs.• Conducted independent image and attitude surveys to measure public perception of the college and target opportunities for improvement and brand enhancement.• Produced nationally recognized integrated marketing campaigns.• Conducted market research, created messaging, and implemented integrated marketing plans designed to engage diverse audiences and measure effectiveness on targeted levels.• Served as the college’s crisis manager and chief spokesperson with the media on all issues.• Mentored staff, designed opportunities for growth, and instituted quality measures.• Established a 50th Anniversary Advisory Committee and created a strategic communications plan designed to maximize activities and connections.• Selected and managed vendor partnerships to ensure cost and quality performance.• Created dashboards and KPIs for accountability and measurement of departmental operations.• Created an intake process on Public Records Requests and established Cost Recovery guidelines.
