Responsible for creating educational materials, conducting online classes, and coordinating practical sessions. Additionally, I provide feedback, offer mentorship, and evaluate the course's performance;all to contribute effectively to the training of future data analysts.

As a Head of Digital Analytics, I specialise in analysing and interpreting data related to digital marketing and online/offline user behaviour. My primary responsibility is to collect, analyse, and report on data from various digital channels to provide insights and recommendations for improving marketing strategies, optimising user experiences, and to drive business growth.Digital Analytics plays a crucial role in helping businesses make informed decisions and improve their digital marketing efforts by leveraging data and insights.I lead the Digital Analytics area of 7Suite Digital who provide reputable, modern-age digital solutions that attract, engage, build trust with, and grow a company’s ideal audience so they can focus on excelling. They work closely with a team of digital/web marketing specialists such as myself to bring clients excellence and results.Our Digital Analytics services include:- Collaborating with marketing teams and other stakeholders to develop data-driven strategies and optimisation plans. We also provide recommendations for improving digital marketing campaigns, enhancing website performance, targeting specific customer segments, and maximising overall digital presence.- Using various analytical tools and techniques to examine the collected data and drive meaningful insights. We focus on integrating data from different resources, performance measurement and user behaviour among other analysis across offline and online platforms.- The creation of reports, dashboards, and visual presentations to communicate data-driven insights in realtime to stakeholders, presenting complex information in a clear and concise manner, making it easier for decision-makers to understand and act upon the findings.- Tailored training to develop skills and knowledge in the field of data analysis and measurement for digital platforms. We focus on the understanding of the fundamentals, the selection of the right tools, specific tools and online resources.

• Support the collection, analysis and automation of surveillance data from EE/EEA Memeber States and neighbouring countries.• Optimize and automate ECDC Annual Epidemiological Reports.• Give support in any standalone requests for the creation of different monitored diseases.Give support in any standalone requests for the creation of different monitored diseases.

• Study the effects of mindulness practice on depression, anxiety and other factors by carrying out different statistical analysis.

• Data Strategy: evaluation of company data information to establish a mid-term strategy.• Analytical Services: RFM client analysis, optimization of routes.• Mentoring.

• Deliver and communicate analysis and insights to case teams, typically owning all or part of an analytics module whilst integrating with a case team• Provide analytical support to internal departments and external clients• Act as an ambassador for analytics in the company (proposals, demos, PoCs, Networking with case teams, etc.)• Relevant projects:o Define a pricing strategy for the retail banking business of a Spanish bank: automation of the document recording process for loans and mortgages requested by clients. Tasks included were extraction and validation from document and imageso Conduct market research and analysis on the HR (Human Resources) value chain in the DACH (Germany, Austria, and Switzerland) region for the professional services business unit of a European media groupo Realize strategized inventory management and store labor optimization for a retail company operating a chain of supermarkets and hypermarkets

• Propose solutions and strategies to business challenges• Develop custom data models and machine-learning algorithms to produce solutions to problems• Provide support for clients in the use of customized tools• Relevant projects:o Develop predictive models for customer acquisition in telco companieso Create a predictive algorithm with the objective of estimating sales and optimizing the stock distribution from the warehouse to the end destinationso Define and implement customer segmentations and customer lifetime value predictive model based on historical purchases. Review and measure segments against defined strategic objectives in order to increase the effectiveness of different marketing initiatives

• Plan, implement and deliver a robust digital funnel measurement across multiple digital channels and devices• Analyse relevant digital data providing recommendations to stakeholders based on insights• Produce clear and actionable digital evaluation reports to evaluate effectiveness of marketing campaigns

• Responsible for providing analytical support to other departments• Contribute to project implementations as part of multi-disciplined teams• Provide appropriate support to internal customers in the achievement of business objectives

• 2 years experience in SAS manipulating data using summaries, functions and macros• Analysing FMCG markets based on measurements at the retailpoint-of-sale• Analysis of information measuring consumer trends and habits based on segmentation and demographic characteristics• Providing information on sales, market share, pricing and distribution for multiple brands, categories, channels of distribution and geographic areas• Data treatment to analyse trends and impacts in the influential factors in consumer decisions