Almudena Martinez Otero

Almudena Martinez Otero Email and Phone Number

Executive Director - Head of Europe Toys Retail | Business Intelligence | Information Services | Data Analytics | Cultural Architect @ Circana
Almudena Martinez Otero's Location
Greater Madrid Metropolitan Area, Spain
About Almudena Martinez Otero

Passionate about helping retailer partners prosper through consultative market research information service, with solid problem-solving skills, and a client needs assessment aptitude. Over 15 years of experience in retail insights and trade marketing strategy based on syndicated data and consumer analysis. Background in both FMCG (personal care, food and beverages) and specialized industries (prestige beauty, toys and sports footwear). Extensive experience in managing retail client accounts (i.e. Amazon, Asda, Auchan, Carrefour, Douglas, El Corte Ingles, JD Sports, Müller, Prenatal group, Sephora, Sainsbury's, Tesco, Toys R Us, etc) with proven ability to deliver quality service resulting in business growth. International experience studying and working in both North America and Europe.#businessintelligence #informationservices #dataanalytics #retailaccounts #toysmarket

Almudena Martinez Otero's Current Company Details
Circana

Circana

View
Executive Director - Head of Europe Toys Retail | Business Intelligence | Information Services | Data Analytics | Cultural Architect
Almudena Martinez Otero Work Experience Details
  • Circana
    Executive Director, Head Of Europe Toys Retail
    Circana Mar 2023 - Present
    Madrid, Community Of Madrid, Spain
  • The Npd Group
    Executive Director - Head Of Europe Toys Retail
    The Npd Group Feb 2020 - Mar 2023
    Madrid Area, Spain
    Head of Retail Toys Department in charge of managing relationships with retail partners across Belgium, France, Germany, Italy, Netherlands, Spain and U.K.My team provides a combination of our data assets, analytic solutions, and unmatched industry expertise to help retailers track their markets, understand their opportunities, address specific business questions and drive profitable growth.
  • The Npd Group
    Executive Director - Head Of Spain Retail
    The Npd Group Jan 2019 - Jan 2020
    Madrid Y Alrededores, España
    Led the Spain Retail department for prestige Beauty, Toys and Sports business retailers. Responsible for a wide range of functions such as panel commercial development (retailer recruitment, contract negotiation), maintaining retailer cooperation, meeting revenue objectives, ensuring acceptance and usage of NPD services, maintaining data quality and driving value for my clients.
  • The Npd Group
    Retail Director - Head Of Spain Retail
    The Npd Group Sep 2013 - Dec 2018
    Madrid Area, Spain
  • The Npd Group Spain, Madrid
    Prestige Beauty Retail Manager
    The Npd Group Spain, Madrid Dec 2011 - Aug 2013
    Madrid Y Alrededores, España
    Managed the responsibility of recruiting retailers for the prestige beauty panel, including the panel construction phase.Led and developed strong relationships with all different levels of management within the prestige beauty retailers by understanding their core business issues. Covered significant accomplishments such as positioning the prestige beauty panel as the market trends reference tool for the industry.
  • The Npd Group Spain, Madrid
    Prestige Beauty Retail Account Manager
    The Npd Group Spain, Madrid May 2007 - Dec 2011
    Madrid Y Alrededores, España
  • Mondelēz International (Former Kraft Foods)
    Category Assistant (Trade Marketing Dpt.)
    Mondelēz International (Former Kraft Foods) Nov 2003 - May 2007
    Madrid Y Alrededores, España
    Implemented Category Management solutions for the coffee and chocolate categories. Work involved projects such as assortment and shelf space studies, store solutions implementations, promotional efficiency analysis and design and development of tailor-made promotional plans for retailers.
  • Nielseniq
    Category Associate (On-Site At Global Gillette Hq)
    Nielseniq Jan 2001 - Aug 2003
    Boston, Massachussets Usa
    Provided analysis and reporting for the toiletries international business based on syndicated data sourced from over 60 countries.
  • Nielseniq
    Intern To Senior Corporate Account Manager / Pfizer (Former Whitehall-Robins) Account
    Nielseniq Jun 2000 - Dec 2000
    Paramus, New Jersey Usa

Almudena Martinez Otero Skills

Market Research Fmcg Marketing Trade Marketing Competitive Analysis Marketing Research Retail Prestige Beauty Retail Strategic Data Analysis Category Management Npd Sports Retail Toys Retail Nielsen Kantar Fast Moving Consumer Goods Marketing Strategy Business Strategy

Almudena Martinez Otero Education Details

Frequently Asked Questions about Almudena Martinez Otero

What company does Almudena Martinez Otero work for?

Almudena Martinez Otero works for Circana

What is Almudena Martinez Otero's role at the current company?

Almudena Martinez Otero's current role is Executive Director - Head of Europe Toys Retail | Business Intelligence | Information Services | Data Analytics | Cultural Architect.

What schools did Almudena Martinez Otero attend?

Almudena Martinez Otero attended Harvard Extension School, Northeastern University, Tulane University, Universidad Pontificia Comillas, Royal Conservatory Of Music, Madrid.

What are some of Almudena Martinez Otero's interests?

Almudena Martinez Otero has interest in Poverty Alleviation.

What skills is Almudena Martinez Otero known for?

Almudena Martinez Otero has skills like Market Research, Fmcg, Marketing, Trade Marketing, Competitive Analysis, Marketing Research, Retail, Prestige Beauty Retail, Strategic Data Analysis, Category Management, Npd, Sports Retail.

Not the Almudena Martinez Otero you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.