Responsible for setting up the brand’s strategy to build brand sustainability and the brand’s goals, objectives and budgets for the short and long term. Responsible for managing the human capital in his/her area, directly or through subordinate managers, ensuring excellence of marketing performance. It includes: Defining the brand strategyThe marketing budget by market Development of the corporate brand guidelines and ensures alignment with brand strategy Regional marketing action plan & adapted tools like Direct Marketing, PR, Media, Digital and signs off the local action plan and tools developmentCRM strategiesSupervises the retail marketing getting customer knowledge, and action plan to improve customer acquisition, retention, satisfaction, sales, service Monitors regional brand performance and defines marketing KPIsManaging the Strategic marketing teamAs an enthusiastic individual who has hands-on experience and highly skilled in driving sales, I have the capability to contribute to any job aligned to the below skill. Interpersonal skillsGood oral and written communication skillsNumeracy and analytical abilityCreativity and imaginationInfluencing and negotiation skillsTeamworkOrganisational abilityIT skillsBusiness and commercial acumenDrive and Ambition