Over two decades of rich experience in digital strategy, digital marketing, movie marketing, and video content creation. My expertise has enabled me to found a highly successful short-form entertainment content company that boasts 15 million subscribers and over 5+ Billion views across diverse categories, including Entertainment, Food, Style, Travel and Health.Moreover, have managed MSN Sole Concessionaire Sales House relationship and in that capacity worked with several brands, including Gillette, Duracell, eBay, Life Insurance Corporation of India, New Zealand Tourism, State Bank of India, HDFC, 20th Century Fox, UTV Motion Pictures, xBox, Franklin Templeton, ShareKhan, Lenovo, to name a few. Designed and executed several path-breaking rich media innovations on YouTube, MSN and leading publishers setting a benchmark for brand engagement.Have played a vital role in the movie marketing, digital strategy, and digital campaigns of over 100+ leading Bollywood and Hollywood films such as Lagaan, Swades, Jodhaa Akbar, Taare Zameen Par, Delhi Belly, Ek Tha Tiger, Dhoom 3, Sultan, Fan, 3 Idiots, Taare Zameen Par, etc. Have also been instrumental in devising marketing strategies that have enabled my clients to reach their target audiences effectively and engage with them in meaningful ways.