Alok Agarwal Email and Phone Number

Bookmyadvertisement.com is an online newspaper advertisement booking portal which has been conceptualised to help the one timer and first time advertiser in booking their ads from the ease of home / office. Taking care of coordination for its development, modifications, operations and increasing its reach to advertisers through SEO / SMO / paid activities through Google, Just Dial etc. Dealing with various media houses to enter into agency deals. Connecting with Investors and pitching them for funding to scaling up.

Responsible for overall profitable publication of Broad Sheet Newsprint on daily basis. Independent management of revenue generation through Ad sales from all India & sales of Newsprint in the defined area, brand marketing & promotion, events & activation, finance, circulation sales strategy & planning, manpower planning & management and day to day business operations. Development & implementation of various business plans.

Planning & implementing annual plan for the Ad sales from Central Government, PSUs and Delhi Government.Brand building Exercises in collaboration with Central marketing teamMaximization of business from the existing clients and develop new clients. Negotiation on Rates, Market Shares and Volumes for finalizing Annual deals with the agencies

Accountabilities Planning & implementing annual plan for the Ad sales for Corporate Clientele in Delhi / NCR across all categories, including Automobiles, Electronics, Consumer Durable, IT, Lifestyle, Construction, FMCG, Healthcare & Household.Brand building Exercises in collaboration with Central marketing teamMeeting with Channel Partners / Advertising Agencies and maintaining PR with them.Maximization of business from the existing clients and develop new clients. Negotiation on Rates, Market Shares and Volumes for finalizing the Monthly / Qty / Annual deals with the Key Clients / agencies.highlights 92% Growth over last year in 2012 -13 and 75% growth over last year in 2013 - 14

Planning and implementing Annual Plan for the Ad Sales for Corporate Clients in the following Categories –Construction (Including Real State and Building Materials), FMCG, Healthcare, Services (including Telemarketing), Household Goods, Tour & Travels, Appointments and response categoriesHighlights Achieved 90 % GOLY for the year 2010 – 11 in the above categories.

Accountabilities Strategising and implementing annual plan for the area (in consonance with the business strategy) that leverages the market opportunity (Consumer, Trade and Advertisers) and maximizing returns. This includes the following responsibilities:-o Readership growth strategy (Circulation growth plan across key locations). o Advertiser and Client network development in the area.o Product strategy in collaboration with local Edit team & Central Marketing team.o Brand building in collaboration with Central marketing team.o Production & Supply chain.o Up-gradation and enhancement of the Unit people capability.o Achievement of Ad Sales Target Highlights Instrumental in budgetary planning for achieving the top-line and bottom-line. Ludhiana Edition has created a history of doing the highest ad sales billing done by any edition of Dainik Bhaskar during the first year of its launching. Over achieved the YTD top-line by approximately 2% and bottom-line targets by 15% by saving of Rs. 3 crore against the loss budget of Rs. 21 crore during 2008-09.  Recovery Target was also over achieved by 5% and best in India. Best retention level of employees among the other Units of the company.

As Area Sales Manager, Delhi Steered annual business worth Rs. 42 Crore for Rath (Vanaspati) and Rs. 7.25 Crore for Sundrop (Bulk Pack). (5% growth in business in my tenure in the de-growing category).  Managed network of 34 Channel Partners. Successful in enhancing business through Partners by designing & implementing Trade Schemes in shape of Trade Load, Displays & Target Incentives etc. Controlled the infiltration in the markets among territories and got the escalation in the Business by ensuring healthy ROI to the distributors.  Depot Management across Delhi with focus on ensuring FIFO in billing & timely disposal of D&L.  Instrumental in preparing various systems for tracking RDS wise stock, distribution optimisation & channel management. Organised a Merchandising Contest for getting the good visibility of the product at the outlets. Conducted Training Programs on “Need & Enhancement of Computer Skills” for In-house & “How to Achieve the Common Goals” for Channel Partner Sales teams. Entrusted to Handle states of Rajasthan & Haryana in Addition to Delhi for 2 Quarters. As Area Sales Head, East U.P. Championed annual business worth Rs. 10.75 Crore for ROCP (Sundrop), Rs. 19.70 Crore for Rath (Vanaspati) and Rs. 25 Lakhs for Act II Popcorn with a team of 10 SSOs / SOs. Garnered 52% overall market share for all 3 products. Achieved Quantity & YTD targets in 2005-06. Beat the category growth / de - growth rates.  Played a crucial role in the successful launch of ACT II popcorn in East U.P.  Developed key clients like the Canteen Store Department & Uttar Pradesh Govt. Canteen.  The team was recognised as Regional Champion for maintaining the highest growth rates for 2005-06.

Finance & Accounts, Project Accounting, PF & Superannuation Trust.

Finance & Accounts

Finance & Accounts