Leading a team of digital marketing professionals, overseeing their KRA/KPI setting and performance evaluation processes.Developing & Implementing digital marketing strategies, identifying customers and their current and future needs, monitoring the competition, and planning and executing comprehensive digital marketing campaigns.Analyse performance metrics using Google Analytics, adjusting strategies to maximise return on investment.Monitor online brand reputation, addressing negative feedback promptly and leveraging positive reviews to build trust.Collaborate effectively with marketing teams to deliver robust marketing strategies across various projects.Advocating for adopting innovative digital tools and platforms to keep the brand at the forefront of digital marketing trends.Crafting compelling copy for various digital platforms, including websites, blogs, and social media posts.Managing social media accounts, and creating engaging content to foster community growth and enhance customer engagement.Managing customer communications across social media channels, maintaining professional brand style and voice.Leading SEO efforts, optimising website content for improved search engine rankings and increased organic traffic.Monitoring social media trends to remain ahead of competitor activity and deliver what consumers want.Deploy high-performing digital marketing campaigns, growing brand sales and awareness.Participate in networking events and conferences to stay abreast of industry developments and forge professional connections.Conduct market research to identify trends and insights, informing strategic decision-making and competitive positioning.Monitor competitor activities and market trends, adapting strategies promptly to maintain a competitive edgeManaged digital marketing budgets effectively to maximize ROI and meet financial targetsManage company website for content, optimization, page builds, and blogs.

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsDesign, create and manage promotions and Social ad campaigns.Brainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experiencewebsite analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Website design and management

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsDesign, create and manage promotions and Social ad campaigns.Brainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experiencewebsite analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Website design and management

Professionalism: Proven internet marketer with two years of experience in search engine marketing (SEM), search engine optimization (SEO), web analytics, email marketing, and content optimization management.Strengths: Ability to analyze and synthesize complex data elements; ability to problem-solve and think strategically. Able to work effectively in a collaborative work environment or individually. Strong interpersonal, written and verbal communication skills. Highly motivated, creative and goal-oriented with an eagerness to exceed objectives and take on more responsibilities. Display excellent team and leadership skills. Demonstrate competitiveness working under pressure, detail-oriented, and self-disciplined.Technical Knowledge: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), Social Media Marketing, Web Analytics, Email Marketing, Keyword Research, SAS (Statistical Analysis System), HTML, JAVASCRIPT, and JAVA.

Managing and Maintaining Database and Reporting (MS-EXCEL), Operations and Liasioning, CRM.