Alok Sharma Email and Phone Number
An accomplished digital marketing professional with 14 years of experience in Strategic Marketing Planning, Media Buying, Brand Management, and Marketing Activation. I lead the marketing team in creating and implementing marketing programs and campaigns for the brand. While working closely with cross-functional teams including the sales teams & global marketing teams, I maintain a good understanding of the external market and competitor activities. With the responsibilities of media strategy across all digital & social media platforms, I have helped the team achieve more than 50% YoY growth in marketing-generated revenue.As a marketer, I believe in ROI-driven consumer engagements that lead to business growth. Having worked closely with the leadership, I have experience in making business-critical marketing decisions and implementing them successfully.
Dynamsoft
View- Website:
- dynamsoft.com
- Employees:
- 32
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Digital Marketing ManagerDynamsoft Nov 2020 - PresentNoida, Uttar Pradesh, India- Responsible for achieving positive ROI through digital marketing - 20X ROI achieved- Develop a tactical marketing strategy and deliver qualified leads from organic & paidmedia - 9% YoY growth in lead generation while CPA dropped by 130%- Analyse digital data to draw key recommendations around website optimization-Several pages optimized, which resulted in better search ranking- Work closely with product team to ideate and implement campaigns for new product launch- Setting up complete Marketing Automation via HubSpot- Help grow business in Healthcare & Financial markets- Provide leadership to the team to help them achieve goals- Ideate new innovative ways to promote and engage with the target audience
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Senior Digital Marketing ManagerKent Ro Systems Ltd. Jan 2019 - Nov 2020Noida Area, India- Helped establish the Home Appliances category through digital marketing activities- Increased product sales more than 10x through innovative campaigns- Contributed to the overall growth of the company- Created clear, performance-driven accountability for the team- Determined KPIs for digital marketing campaigns- Used data and reports to make evidence-based decisions- Reviewed and managed content marketing strategy- Brainstormed new and creative growth strategies- Collaborated with agencies and other vendor partners -
Digital Marketing ManagerKent Ro Systems Ltd. Aug 2018 - Dec 2018Noida Area, India- Restructured the AdWords ad account – brought down CPA by 50% - Team up with agencies to develop content & creatives - Worked with the supporting teams to update landing pages - Developed new reporting format for easy understanding for management
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Assistant Marketing ManagerBarco Apr 2017 - Aug 2018Noida Area, India- Successfully executed Facebook campaign against the convention that FB ads doesn’t work in B2B: generated qualified leads at 40% lower cost to Google leads- Restructured the AdWords ad account on regional basis – CPA came down by 35%- Smoothly handled event participation – Petrotech, InfoComm, Channel Partner events- Planned & Managed annual budget for Digital Marketing- Smoothly managed company re-branding (2017)- Managed GDPR & implemented its guidelines in the overall digital marketing campaigns -
Marketing SpecialistBarco Dec 2015 - Mar 2017New Delhi Area, India- Managed AdWords Campaigns for over 60 countries- Ran Vernacular campaigns in Germany, Netherlands, & Japan- Integrated marketing automation (Marketo) in digital marketing campaigns- Helped the US marketing team set up LinkedIn campaigns- Designed creative for advertisements, events & direct marketing- Tracked competitor activities online and countered them
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Team LeadAccenture In India Mar 2015 - Dec 2015Gurgaon, India- Cross utilized a team of analysts to improve efficiency & eventually meet SLA with Google- Developed Macros in MS Excel to assist the team in campaign optimizations- Created a framework to ensure that SLAs are met- Supported the team's requirements for report creation and analysis- Used advanced optimization techniques Search, Google Display Network (GDN), Mobile and YouTube -
Digital Marketing ExecutiveBarco Nov 2012 - Mar 2015Noida- Ran an Integrated Marketing Campaign for new product launch (ClickShare) & established it in the market (Aug 2018 Market share was 44%)- First to use LinkedIn advertising in Barco - Created an India page on Barco website- Developed a framework for email marketing & executed it successfully (Delivery to Open rate 28%)- Created brand collateral using tools like Photoshop & Illustrator
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Marketing TraineeSharp Business Systems Nov 2011 - Oct 2012New Delhi Area, India- Managed Facebook page of the company- Social media monitoring: Identified the trends of conversation, Conducting competitive analysis.Conducted branding & promotional activities
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Social Media SpecialistGrid Studios Apr 2008 - Jun 2009Pune- Developed strategy to use social media channels to build brand awareness and acquire new clients.- Designed & aggregated content for collateral (Email newsletter, brochures, companies' blog etc.).
Frequently Asked Questions about Alok Sharma
What company does Alok Sharma work for?
Alok Sharma works for Dynamsoft
What is Alok Sharma's role at the current company?
Alok Sharma's current role is Marketing Strategist | Branding | Digital Marketing.
Who are Alok Sharma's colleagues?
Alok Sharma's colleagues are Judy Fung, Logan W., Buckie Yue, Nikhil Chaudhary, Leena Eng, Amro Ibrahim, Fiona Yan.
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