Alok Sharma Email & Phone Number

Noida, Uttar Pradesh, India

- Responsible for achieving positive ROI through digital marketing - 20X ROI achieved- Develop a tactical marketing strategy and deliver qualified leads from organic & paidmedia - 9% YoY growth in lead generation while CPA dropped by 130%- Analyse digital data to draw key recommendations around website optimization-Several pages optimized, which resulted in better search ranking- Work closely with product team to ideate and implement campaigns for new product launch- Setting up complete Marketing Automation via HubSpot- Help grow business in Healthcare & Financial markets- Provide leadership to the team to help them achieve goals- Ideate new innovative ways to promote and engage with the target audience

Noida Area, India

- Helped establish the Home Appliances category through digital marketing activities- Increased product sales more than 10x through innovative campaigns- Contributed to the overall growth of the company- Created clear, performance-driven accountability for the team- Determined KPIs for digital marketing campaigns- Used data and reports to make evidence-based decisions- Reviewed and managed content marketing strategy- Brainstormed new and creative growth strategies- Collaborated with agencies and other vendor partners

Noida Area, India

- Restructured the AdWords ad account – brought down CPA by 50% - Team up with agencies to develop content & creatives - Worked with the supporting teams to update landing pages - Developed new reporting format for easy understanding for management

Noida Area, India

- Successfully executed Facebook campaign against the convention that FB ads doesn’t work in B2B: generated qualified leads at 40% lower cost to Google leads- Restructured the AdWords ad account on regional basis – CPA came down by 35%- Smoothly handled event participation – Petrotech, InfoComm, Channel Partner events- Planned & Managed annual budget for Digital Marketing- Smoothly managed company re-branding (2017)- Managed GDPR & implemented its guidelines in the overall digital marketing campaigns

New Delhi Area, India

- Managed AdWords Campaigns for over 60 countries- Ran Vernacular campaigns in Germany, Netherlands, & Japan- Integrated marketing automation (Marketo) in digital marketing campaigns- Helped the US marketing team set up LinkedIn campaigns- Designed creative for advertisements, events & direct marketing- Tracked competitor activities online and countered them

Gurgaon, India

- Cross utilized a team of analysts to improve efficiency & eventually meet SLA with Google- Developed Macros in MS Excel to assist the team in campaign optimizations- Created a framework to ensure that SLAs are met- Supported the team's requirements for report creation and analysis- Used advanced optimization techniques Search, Google Display Network (GDN), Mobile and YouTube

Noida

- Ran an Integrated Marketing Campaign for new product launch (ClickShare) & established it in the market (Aug 2018 Market share was 44%)- First to use LinkedIn advertising in Barco - Created an India page on Barco website- Developed a framework for email marketing & executed it successfully (Delivery to Open rate 28%)- Created brand collateral using tools like Photoshop & Illustrator

New Delhi Area, India

- Managed Facebook page of the company- Social media monitoring: Identified the trends of conversation, Conducting competitive analysis.Conducted branding & promotional activities

Pune

- Developed strategy to use social media channels to build brand awareness and acquire new clients.- Designed & aggregated content for collateral (Email newsletter, brochures, companies' blog etc.).