Handling Overall Function of the company i.e. Sale (Online, E-commerce, MT & General Trade), Production, Finance & Operations.Development and execution of comprehensive sales and marketing plans to increase brand awareness and market penetration.Overseeing daily operations, ensuring efficient production processes, quality control, and supply chain management.Managing the financial performance of the business unit, including P&L responsibility.Monitoring market trends, competitor activities, and customer feedback to adjust marketing strategies accordingly.Achievement: Established overall team, SOP’s and placed process in Place to kick-start the company.Recruited Sales & Distribution team and established distributor network from scratch.

Consulting for establishing GT Business across North India for many food manufacturers companies. Help developing distribution network for general trade channel in North India. Help in selection of sales staff , planning, monitoring, and appraising their job results. Maintains sales volume / Revenue, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. Achievement: Recruited Sales team and help them established SS & distributor network in North India for 3 food manufacturing/startup companies.

Tejaar Pvt Ltd is a manufacturer and Marketer of Brand Nipunfresh of Indian and European Bread with a state of Art plant in Faridabad. Tejaar parent company Ummsaid Bakery with Brand name Qbake in largest bakery company in Qatar based at Doha which is part of Zad group, one of the largest bussines conglomerate in Qatar. We are a new age organization which believes in solving genuine problems of the consumer and other stakeholders in the FMCG chain. Through our multiple years of experience in the Bakery and fresh FMCG category in various Gulf and European countries and our ability to listen to the market and consumers, we have developed a unique range of Fresh Bakery products which will create its own market by solving problems of consumers.

• Successfully established a wide distribution network in Delhi & Faridabad for FDD.• Responsible for total sales functions of FDD in the Region & to draw action plans for sales and marketing team keeping in mind both short-term and long-term prospective.• Plan Trade Marketing strategy for Paneer for whole Division & execute it to fulfil Hoshine Target for the product.• Achievement of sales and profitability targets through various branches in the area.• To ensure all routes are being run profitability and overall profit target of the branch is being achieved.• Pre and post support to the Area personnel in the form of pricing, technical clarification and company policies. • Development of field sales and marketing support function in the area.• Successfully implemented sales promotional activities at primary and secondary channels.• Initiation of sales promotion schemes in the area.• Devised and developed new innovative marketing strategies.• Successfully managed the sales service, accounts & Logistics.• To ensure optimum utilization of POP and other advertisement material to improve sales so that maximum mileage is derived from expenses incurred on advertisement and promotion.• To send the forecast/ tentative sales of upcoming month/ regular festivals to plant.

Strategizing long term as well as short-term business directions for the area in line with Corporate Objectives. V Establishing monthly/yearly targets for the area based on the Annual Business Plan. V Review various claims raised by WD and Stockists .i.e Volume Sales, Display & Logistics. V Tracking competitor activities and relevant market information so as to fine-tune strategies to escalate business volumes and market share. V Conceptualising and executing sales promotion programs in the market to ensure growth and sustenance of volumes. V Monitoring the overall functioning of Sales and Distribution network, identifying improvement areas and implementing adequate measures to maximise customer satisfaction level. V Implementing strategies for building team effectiveness by promoting a spirit of co-operation between team members; monitoring performance & providing feedback to higher management.

 Strategizing long term as well as short-term business directions for the area in line with Corporate Objectives. Establishing monthly/yearly targets for the area based on the Annual Business Plan.  Achieving coverage, distribution and selling objectives as per the ABP through optimal utilization of resources.  Driving business growth through identification and plugging of market gaps by establishing network of distributors and dealers. Tracking competitor activities and relevant market information so as to fine-tune strategies to escalate business volumes and market share Conceptualising and executing sales promotion programs in the market to ensure growth and sustenance of volumes. Expansion of network of channel partners to enhance market penetration, reach and coverage. Evaluating performance of channel partners, training and motivating them for achieving higher business volumes. Managing channel conflicts, ensuring timely redressal and satisfactory closure of customer complaints. Handling business through channels such as Institutions and Key Accounts including Modern Trade and strategically secure profitable business with them.Team Management• Monitoring the overall functioning of Sales and Distribution network, identifying improvement areas and implementing adequate measures to maximise customer satisfaction level .• Implementing strategies for building team effectiveness by promoting a spirit of co-operation between team members; ..Key Milestones/Achievements: Awarded Best Performer for FY 2006-07 in Mother Dairy. Member of the Corporate Team for launch of Poly-pack Milk in new market (recently in Aligarh).. Increased No of Distributors from Four folds in the area with in 4 years.

 Key Responsibilities included:- Identification of new segments and clientele areas as well as liaison with existing clients. - Formulating and executing the marketing plan for the Noida Branch and adhering prescribed reporting formats in terms of sales inputs and productivity parameters. - Coordinating with all sales and non- sales departments, ensuring the high sales orientation amongst them.