Design and implement trade & shopper marketing strategies in developing markets for Pest control (£250 Mln revenue)Leverage business and market synergies to efficiently scale innovations, learnings & best practices across DvM area - implemented "Golden Principles" for key segments to drive 4P competetivenessDevelop comprehensive launch 4P toolkits for NPD/EPD/BDIs by store format for brand launch pipeline for next 12 monthsContribute learnings to global success model and apply GSM… Show more Design and implement trade & shopper marketing strategies in developing markets for Pest control (£250 Mln revenue)Leverage business and market synergies to efficiently scale innovations, learnings & best practices across DvM area - implemented "Golden Principles" for key segments to drive 4P competetivenessDevelop comprehensive launch 4P toolkits for NPD/EPD/BDIs by store format for brand launch pipeline for next 12 monthsContribute learnings to global success model and apply GSM best practices across area Show less

Co-founded StyCity- a consumer internet business in the beauty and wellness space.Led Business development, vendor management, marketing campaigns; involved hands-on with day today operations, team handling

Managed RB India's PAN India business with four National Modern Trade chains– 30% contribution to RB India’s modern trade business (largest size of business amongst 5 CKAMs)Awarded Best CKAM for the year 2014

Managed a trade spend budget of INR 110 Cr per annum to drive sales plans for the largets regon i the country (turnover of INR 1200 Cr)Helped North region deliver the fastest growth in RB IndiaAwarded Best Region – New product launch KPIs

Managed the biggest ASM territory for RB India (Delhi), and led a turn around performance in 2012- Highest achievement against target for the territory in the last 5 years in 2012; Fastest growing Metro in the countryAwarded Rank 1 ASM, top sales honour, in North Gujarat for the year 2011; one of the first territories in the country to successfully integrate the acquired business from Paras Pharmaceuticals completely with existing business

Was awarded Rank #1 ASM for the year 2011Responsible for entire business delivery of North Gujarat as Area sales manager. Handled all channels: Trade, Modern Trade and Super Stockist with a direct reporting team of 8 members (including Area sales executives and territory sales in-charge).