I am a director and family member of the Ruia Group who own SOCKSHOP and Richard Haworth, a textile organisation based in Manchester. Established in the 1950’s, and now in its third generation of family members working for the Group.As a Director of SOCKSHOP since 2006, I have been at the heart of the company's functional brands, taking responsibility for sock ranges such as Heat Holders, Gentle Grip, IOMI (ranges of socks for people with sensitive feet), Blueguard (the most durable work socks), and Perma Cool, ensuring that SOCKSHOP offers a diverse range of socks to cater to every individual's needs.One of the standout inventions has been Heat Holders, recognising the importance of warmth and comfort, Heat Holders revolutionised the sock industry with their innovative thermal technology, providing unparalleled insulation for colder climates. This range has become a "must-have" for anyone seeking cosy comfort during the winter months. Heat Holders is now sold in more than 34 countries worldwide and has distribution partners in North America, Japan, Australia, Chile, South Africa and the European Union.I was born in Manchester, did my first degree in Economics at Bristol University, and my Post Graduate Teaching Qualification at the Institute of Education at the University of London, which led me to having a rewarding 15 year career at Thomas Mills High School, Framlingham teaching A level Economics and Business. I recently completed a Master of Studies in Social Innovation at the Judge Business School, Cambridge University, which has further enriched my knowledge and skills to drive SOCKSHOP's mission of creativity and positive impact.At SOCKSHOP we continue to push the boundaries of sock design and innovation. With our dedicated team we strive to maintain that SOCKSHOP remains the unrivalled hero of the wardrobe.