As the Chief Financial Officer at Finance Optima, I provide Virtual CFO services to Start-ups and MSMEs across various industries and domains. With more than 21 years of experience in finance, accounting, and business management, I have developed core competencies in financial modelling, pitch deck creation, due diligence management, corporate governance, treasury, taxation, audit, compliance, risk management, change management, and ERP implementations.I collaborate with founders and entrepreneurs to translate their unique business ideas into viable and sustainable business models, and to secure funding for their accelerated growth. I also support them as their Virtual CFO, providing them with strategic financial guidance, operational efficiency, and commercial negotiations. I am passionate about empowering startups and MSMEs to scale and succeed in their respective markets, using data-driven decision-making and problem-solving skills. I have also acquired multiple certifications in data analytics, which enable me to leverage data insights for enhancing business performance and outcomes.