Key Responsibilities -1. Marketing the training packages through different platforms using traditional as well as digital channels2. Research and analyse the competition and all aspects of REACH’s cohort to do targeted marketing3. Develop an effective marketing strategy and plan, execute them, and prepare periodical report4. Develop, implement, and track various digital marketing programs such as social media or any other digital campaigns, and Email marketing5. Managing campaigns considering the concept of marketing such as product mix, pricing, advertising, and sales promotion.6. Develop and execute the plan to tap into new market by identifying opportunities and trends of the market7. Conceptualize and execute on multi-channel campaigns across the prospect and learner’s lifecycle, ensuring the alignment of communications and messaging across all channels8. Develop brand image and promotion strategies for training packages and services provided by REACH9. Develop promotional materials, such as Artwork for social media, posters, flyers and pamphlets ensuring the brand guidelines using graphic designing software such as CorelDraw, Photoshop, Illustrator and Canva.10. Executing, managing, and monitoring marketing through Google Ads11. Develop and manage the CRM System – HubSpot for effective communication and marketing purposes12. Manage and use Student Management System - VETtrak for different marketing strategies13. Collaborate with other internal teams (QA, Administration, Student Support, and others) to develop and monitor strategic marketing initiatives14. Search Engine Optimisation (SEO) for REACH’s website ensuring the rank improvement on search engine15. Use SharePoint effectively to integrate the marketing communications across REACH

Key Responsibilities -1. Marketing the training packages through different platforms using traditional as well as digital channels2. Research and analyse the competition and all aspects of REACH’s cohort to do targeted marketing3. Develop an effective marketing strategy and plan, execute them, and prepare periodical report4. Develop, implement, and track various digital marketing programs such as social media or any other digital campaigns, and Email marketing5. Managing campaigns considering the concept of marketing such as product mix, pricing, advertising, and sales promotion.6. Develop and execute the plan to tap into new market by identifying opportunities and trends of the market7. Conceptualize and execute on multi-channel campaigns across the prospect and learner’s lifecycle, ensuring the alignment of communications and messaging across all channels8. Develop brand image and promotion strategies for training packages and services provided by REACH9. Develop promotional materials, such as Artwork for social media, posters, flyers and pamphlets ensuring the brand guidelines using graphic designing software such as CorelDraw, Photoshop, Illustrator and Canva.10. Executing, managing, and monitoring marketing through Google Ads11. Develop and manage the CRM System – HubSpot for effective communication and marketing purposes12. Manage and use Student Management System - VETtrak for different marketing strategies13. Collaborate with other internal teams (QA, Administration, Student Support, and others) to develop and monitor strategic marketing initiatives14. Search Engine Optimisation (SEO) for REACH’s website ensuring the rank improvement on search engine15. Use SharePoint effectively to integrate the marketing communications across REACH

Digital Marketing Lab is an Australia-based digital marketing creative agency that delivers a full set of Integrated Digital Marketing Services for start-ups and businesses worldwide. We have taken inspiration from the word “lab”, where experiments, research, and analysis are conducted for scientific advancement. While at Digital Marketing Lab, we do the same for digital marketing advancement. Our lab was established in 2015, and we have been experimenting, researching, marketing, designing, and developing in the digital sector ever since. Our scientists (marketers) are driven by insights, powered by Hearst, and obsessed with helping various SMEs grow. We aim to digitally transform the business into being the best by our Integrated digital marketing team in this digital age. Our affordable price makes it feasible for all types of businesses.

My responsibilities includes -• Develop and produce product/industry marketing and sales digital content and collateral, supporting digital marketing programs, social media, activations, content production, public relations, website development, lead generation, and marketing optimization to enable industry relevance and increase engagement with industry partnerships. • Provide support to the RTO Manager to execute events and activate user engagement by developing targeted and industry aligned content to increase enrolments and revenue potential. • Ensure product/industry content is updated on web properties to increase engagement with industry partnerships and assist in achieving business growth opportunities. • Support requests for product/industry content from across the organisation by working collaboratively to understand stakeholder requirements and provide relevant information.• Develop industry appropriate assets, copy and collateral for the industry nurturing program to ensure the relevance to industry.• Ensure accurate industry contact data is updated regularly in the industry database to ensure industry partnerships are leveraged effectively to increase market competitiveness.• Reflect Capital Careers’s values in the way you work and abide by policies and procedures to ensure a safe, healthy and inclusive work environment. • Place the learners at the centre of all decision making for marketing. • Work with the CEO and RTO Manager to develop and review meaningful performance management and marketing development plans.• Research about products, market trends, and consumer demands• Raise public awareness of our courses and other services• Develop brand image and selling strategies for courses• Develop promotional materials, such as Artwork for social media, posters, flyers and pamphlets ensuring the brand guidelines• and other responsibilities related to marketing...

• Coordinate, develop and distribute the marketing and promotional materials• Plan, Develop and organise advertising strategies and campaigns to support marketing and sales objectives• Able to work independently to achieve Key Performance Indicator (KPI)• Work closely with external Digital Marketing consultant for coordinating the campaigns and external activities of marketing• Provide information to prospective students/agents on the admissions process and courses including assistance with the process.• analysing data regarding consumer patterns and preferences• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information• interpreting and predicting current and future consumer trends and recommend to management any in demand courses or other areas of focus• coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, and media placement, within time and budget constraints• advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channelsAnd other Digital Marketing acitivites

• Work alongside General Manager and Marketing Manager to be responsible for the day-to-day implementation of the Sukrit Wellness Tours’s marketing strategy for the India and overseas.• Identify new marketing trends & travellers’ insights to build an appealing itinerary.• Work on a calendar of activity to engage travel agents with the Sukrit Group brands and through engagement increase lead generation and sales growth.• Working as part of the wider Marketing team, you will also be required to be involved with general marketing activities on an ad hoc basis, including attending travel shows, organizing events to promote the brand.• Coordinate and plan for an annual marketing strategy for B2B and B2C segment.• Execute the marketing plans in respective regions according to different target audiences.• Plan and execute the digital campaigns for brand awareness, engagement, and lead generation through different digital channels such as Facebook and Instagram.• Ensure all the stakeholders are aware of new campaigns being launched in the market and ensuring the Integrated Marketing Communication (IMC) across the board.• Develop a brand manual for different brands such as Kumbh Sukrit and an organisational defining typography, shapes, and colours• Develop various opportunities to obtain publicity and promotion in other travel market areas.• Develop the content for brochure and flyers using appealing content and graphics using design tools such as CorelDraw, Photoshop and Illustrator• Develop descriptive, inspirational, and enticing yet accurate and a reflection of reality written and graphical communication, proofread and release them for use• Analyse various campaigns running across the globe to make it effective and reduce Cost Per Lead and prepare descriptive reports for presentationand few other responsibilities along with Digital Marketing lead responsibilities.

• Identify market trends & consumer insights to build strong Ayurvedic FMCG product offerings and launch calendar to further the brand’s growth objectives and market share.• Work closely with the R&D team to develop new and unique products leveraging consumer insights and latest technologies• Proactively initiate and manage marketing activities, driving deadlines and deliverables in all aspects of new products, from concept and formulation to marketing plan execution, on time and within guidelines and budget.• Manage day-to-day communication/development with all New Product Development cross functional teams including R&D, Initiative Leadership, Lifecyle Management, Packaging, Creative and Production to ensure timetable/milestone adherence. Includes leading all briefing meetings to kick-off program development on time to ensure the PLC, tracking key milestones in weekly cross-functional meetings.• Work closely with launch management team to identify accurate forecasting benchmark and track program success post launch• Continuously work towards enriching communications for all SKUs with close attention to trend and consumer behaviour strategies, take part in pricing and discontinuation exercise once a year• Stay abreast of global competitive activity and trends, conduct competitive analysis, assess new competitive product launches, and create presentation materials as needed• Analyze competitive data (NPD Rankings, product mix, retail pricing, top selling promotions) to utilize as tool in seasonal planning and as needed• Drive creation of internal presentations (i.e. Global Marketing Meeting, Strategic Plan, Budget Reviews, etc.)• Support the development of strategic brand initiatives including brand campaign and several product innovations throughout the yearOther Traditional as well as Digital Marketing Responsibilities

Help distribute marketing materialsHelp organize marketing eventsManage and update the company database and customer relationship management systems (CRM)Assist in marketing and advertising promotional activities (e.g. social media, direct mail, and web)Prepare detailed promotional presentationsHelp with the planning and hosting of marketing eventsMonitor all social media platforms for trending news, ideas, and feedbackResearch and evaluate competitor marketing and digital content