Al Olson Email & Phone Number

Saint Paul, Mn, Us

On site and remote marketing and finance consulting primarily in the newspaper industry. Specializing in consumer acquisition and retention business process improvement and financial analysis.

Greater Minneapolis-St. Paul Area

Designed, implemented, and facilitated consumer marketing and retention strategies for Star Tribune print and digital products. Developed and administered marketing database used for campaign list pulls, response and retention reporting, and ad hoc analysis. Led in-house and outsourced creative teams to design promotion campaigns to support the consumer marketing strategy and circulation net paid goals and objectives. Managed all subscription promotion activities including: - Direct to publisher channels: direct mail and in paper inserts and promotions - Non-direct channels: telemarketing and kiosk sales teamsResponsible for customer invoicing including mail and electronic payment.Identify, report and act on key process improvement metrics via data analysis and modeling.

Greater Minneapolis-St. Paul Area

Led the financial forecasting processes including monthly flash, quarterly estimate, annual budget, 5 year plan and capital planning.Managed the month-end close process along with the daily, weekly, and monthly actual transaction review, reporting and analysis.Provided financial leadership and guidance to the business unit managers, senior leadership and direct reports including data analysis and modeling to identify continuous improvement opportunities.

Greater Minneapolis-St. Paul Area

Bachelor Of Science (Bs), Geography And Statistics

Undergrad