Lead the development of AI-driven data products to transform waste analytics and drive recycling efficiency. At Greyparrot, I am advancing our mission to improve the operations of recycling facilities and reduce the environmental impact of waste by leveraging AI and data analytics.

Led the data side of the senior fractional consultancy specialising in data-driven marketing and performance media for start-ups and technology-minded agencies. Helped to develop data strategy and build marketing data stack, improving business outcomes.

Led data engineering organisation (five teams across UK and US) at London-based publicly traded fintech. Built great data products, from data ingestion to analytics engineering, data science, and MLOps. Supported healthy data ecosystem for analytics, decisioning, and machine learning across the company.

Managed engineering chapter supporting analytics, data science, and machine learning at Funding Circle. Led on building infrastructure and developing tools for analytics and data science. Created and led a team responsible for automation and productisation of data science and machine learning workflows (DataOps/MLOps). Toolkit included AWS, Amazon Athena, Airflow, dbt, Amazon SageMaker, Python.

Managed data engineering, analytics, and data science teams supporting worldwide marketing of new movie releases and VoD/streaming for NBCUniversal. Initiated and led the development of a global marketing data lake. Led on building tools to predict and measure box office success, set marketing KPIs and benchmarks, and optimise digital advertising at scale. Client: Universal Pictures InternationalToolkit included GCP, BigQuery, Docker, Airflow, Python.

Technical leadership of all data engineering, advanced analytics, and machine learning projects for Google Marketing globally. Led on development and maintenance of the shared Essence-Google marketing performance data lake. Managed data science team building analytics engines for next-generation ad measurement, forecasting, planning, and bid management.Client: GoogleToolkit included GCP, BigQuery, Docker, Python, R, Stan.

Managed analytics team responsible for Google B2B and Brand&Reputation accounts in EMEA. Supported objective decision-making and ensured efficiency of nine-digit media spend in more than 50 markets. Responsible for campaign analytics, ETL development & maintenance, and predictive modelling for campaign planning and optimisation.Client: GoogleToolkit included GCP, BigQuery, Python, R.

Initially led data projects for SMB marketing in EMEA (O-Force), building first EMEA and then global marketing data lake for Googls Ads. Since October 2018, led global data science initiatives to drive measurement and optimisation for Google marketing across all products.Toolkit included GCP, GCS, BigQuery, Google PLX, Python, Google Apps Script.

Managed Future Thinking (now Savanta) analytics and data science team scattered between London, Oxford, and an operational hub in Bulgaria. Responsible for advanced analytics delivery for large-scale public sector, transportation, and utility clients. Day-to-day project and team management for a function in a mid-sized agency. Covered data engineering, predictive analytics, and machine learning for marketing and CX projects. Lead digital transformation and new data product initiatives.Clients included Great Western Railways, Transport for London, British Gas.Toolkit included Azure, MS SQL Server, R, Python.

Maternity cover contract. Lead analytics & data science role. Responsible for all advanced analytics efforts across London, Los Angeles, and Singapore offices.Typical projects included marketing KPI forecasting, customer choice modelling, segmentation, machine learning for pricing and CX optimisation.Clients included Sky, Sony Entertainment, Activision Blizzard, The Wall Street Journal.Toolkit included R, SPSS.

Proved.co was an award-winning marketing analytics startup, an online service to test and benchmark new product ideas. Served in a lead product role responsible for product development, underlying data infrastructure, predictive modelling & analytics. Also managed remote back-end and front-end development teams in Ukraine.Toolkit included Azure SQL, AWS, .NET, R.

Appointed as CEO to turn around company's financials after a year of losses in deteriorating market conditions post-2008. Full responsibility for P&L, strategic client relationships, team development and retention. More than 120 direct and indirect reports. Built new effective leadership team and returned company to positive cash flow and growth.

Bojole research was marketing and data analytics company that I co-founded with two other partners in 2006 and helped to grow into successful 100+ people strong business.Responsible for core analytics offering and managed key client and stakeholder relationships. Led a chapter of 26 direct and indirect reports and delivered more than 100 successful client projects.Clients included Coca-Cola, MasterCard, Nestle, Kimberly Clark, Veon, Kaspersky.Toolkit included MS SQL Server, SAS, SPSS.