Alondra Hernandez Email & Phone Number

United States

- Managed and curated content for the official social media accounts of the program, posting relevant sports business news, showcasing program activities, and featuring student and alumni achievements, resulting in increased engagement and followership- Successfully organized and executed account takeovers by industry professionals, providing unique insights and perspectives to the program's followers and establishing valuable connections with industry leaders- Created visually appealing and informative social media posts using graphic design tools and platforms, maintaining a cohesive and on-brand aesthetic

Long Beach, California, United States

- Assisted in the execution of partnership and sponsorship activations, ensuring enhanced brand visibility for sponsors- Collaborated with the marketing team to develop and implement engaging fan activities during games, creating memorable experiences and fostering fan loyalty- Played a key role in coordinating in-game entertainment, including interactive games and prize giveaways, resulting in increased fan engagement and excitement

Greater Los Angeles Area

- Co-founded and managed this successful women's soccer team, overseeing all aspects of club operations, earning the award for Organization of the Year in the WPSL in 2015- Represented the team at league meetings, conferences, and industry events, enhancing the team's reputation and network within the women's soccer community- Directed and supervised a team of interns, providing guidance and mentorship to support their professional growth and enhance the overall game-day experience- Led communications efforts, crafting press releases as well as creating and maintaining compelling website content, ensuring accurate and up-to-date information for fans, sponsors, and other stakeholders- Negotiated a $3,000 uniform sponsorship for an international friendly match against FC Barcelona in 2018- Saw nine SoCal alumni get picked by NWSL teams in each draft from 2016 to 2019

Santa Monica, California, United States

- Led all digital marketing and communications efforts for this prominent soccer club, contributing to multiple end-of-season USL W-League organizational award nominations- Developed and maintained strong relationships with media professionals, fostering positive collaborations and securing coverage for the soccer club from local and national news outlets- Owned and maintained social media channels expanding the club's online presence and reach with overall growth in online following up to 600%, - Provided guidance and mentorship to junior team members, fostering their professional growth and enhancing the overall effectiveness of the entire organization- Conceptualized all content for website, social media channels, email marketing, and game day programs

Master, Sport Management

Bachelor'S Degree, Movement And Sports Science, Education

Activities and Societies: Women's Soccer (Goalkeeper) 2010-2011