• VP level product strategist, specializing in advising small to medium size start ups on web-based and mobile strategy.• Unique combination of product, marketing, merchandising, technical and business skills and experience; able to assist at the overall strategy level all the way down to the tactical details level• Extensive Agile & Lean Product methodology experience; able to help teams get started or stream line their processes• Passionate about building great products that help make a difference in peoples lives• Clients include SunEdison, Trulia, Moment, NetBase, PunchTab, Solar City, GoDaddy & Saltmine

• First non-founder hire, reporting to COO co-founder. Developed high-level business strategy for overall product, which includes website, hardware & sensors, printed LivelyGram, and mobile app.• Worked closely with hardware design team to iterate on design for hardware, sensors and packaging; guided product from ideation through all aspects of development to pack-out and live shipping.• Sourced & chose print partner for LivelyGram, a bi-monthly printed mailer to keep seniors in touch with loved ones; wrote implementation rules and requirements for patented LivelyGram use cases.• Launched one-month pilot program for 25 seniors in Florida to test & validate all aspects of product; analyzed results and prioritized necessary product and feature updates.• Led global engineering team through agile product development process to ensure continuous release cycles; drove all aspects of product lifecycle development.

• Hired as first product manager, reporting directly to co-founders (CEO & CTO). Focused on driving business strategy, developing comprehensive product strategy and identifying new products and markets. • Created product roadmap to improve conversion, reduce customer churn and increase revenue growth. Worked with Marketing, Design, Biz Ops and Customer Service teams to prioritize key business needs. • Developed entirely new customer email lifecycle strategy with goals of increased registrations, purchase conversion and customer lifetime value. Managed technical aspects of switching customer-facing email system from MailChimp to ExactTarget to improve customer segmentation and targeted marketing. • Identified opportunities to improve quality of website and printed products with CTO, VP of Design and Biz Ops team. Created key accountability and QA measures for outsourced printing partners to improve product consistency. Developed processes to accurately test printer quality, improve internal engineering specification precision, and create uniformity across multiple printing vendors.• Installed Agile methodology to improve engineering and product development efficiency and increase inter-departmental communication. Worked with remote engineering team, scattered globally.

• Defined strategic product vision for Cards & Stationery ($125M annually) and Photo Gifts ($22M annually) businesses. Conducted competitive analysis & strategic ideation of potential new products & features to prioritize product roadmap. Analyzed customer data from usability testing, follow-me-home visits and site analytics to inform feature development.• Led tactical product development for Cards & Stationery and Photo Gifts. Developed business requirements, product specs and user stories. Checked and verified QA test cases. Coordinated with engineering to release production builds. Coordinated cross-functional teams (User Experience, Content team, Creative team, Web Development, QA, Lab Engineering, and Fulfillment) to execute projects. • Launched a wide variety of physical products (e.g. card form factors and designs) and website features & functionality (e.g. card creation flow and personalization) across Cards & Stationery and Photo Gifts. C&S enhancements drove customer acquisition to combat flat repeat rate and grew business18-20% each year. New Photo Gifts products drove 50% of growth in category.• Implemented cross-product merchandising capability resulting in $4 MM in incremental C&S business.• Facilitated shift from waterfall to Agile methodology within Engineering and PM organizations. Coached colleagues, evangelized approach throughout company and organized a book club to teach Agile. Defined cross-functional processes to adapt to multiple non-Agile stakeholders and contributors.• Collaborated with Data Warehouse and Analytics teams to track site feature performance, user habits and sale trends. Worked directly with Customer Service team to understand and resolve customer complaints.• Coordinated with Shutterfly’s eCommerce team to integrate merchandising, pricing, shopping cart and order management for Cards & Stationery, including project transitioning to 3rd party platform vendor.

• Responsible for core platform services strategy, market and product requirements, roadmaps and rollout plans; core platform includes all components, web applications, subscription plans and features.• Managed product lifecycle, including competitive, market and business case analysis, customer engagement, product definition, design, and prioritization, and tracking and analysis. • Interfaced with US, China, India & Bulgaria Engineering teams to prioritize and communicate business and product requirements. • Worked with Executives, Marketing, Sales, Engineering, Ops and Customer Service teams to communicate deliverables, and gather and analyze data, while handling budget and resource constraints. • Increased revenue by implementing yearly subscription and low-usage plans, storage and bandwidth limits, file expiration, premium delivery and return receipt features; responsible for ROI modeling. • Completed Pragmatic Marketing Certification in September 2007; recommended and instituted appropriate market-driven product management processes across company.

Opt4 was a start-up venture that is no longer in existence.• Created new company sales and marketing print collateral, including presentations, sales outreach letters, case studies, and white papers. Designed and wrote company and product descriptions.• Managed complete website overhaul as part of marketing message redesign. • Developed sales demo of litigation support application for new customer. Created functional specs for user interface, features and functionality, and managed entire process for client.• Performed competitive analysis of derivative trading software providers. Identified feature optimization opportunities in product development and developed optimal marketing and sales message positioning.