Alon Lichtenstein Email & Phone Number

Brooklyn, Ny, Us

Today, my focus at HANGAR49 is two-fold: "outwardly", where I evangelize learnings on the frontlines as key stakeholder behind a business that supports busy marketeers at scaling companies build pipeline & run experiments.My second remit is that of lead architect at the business, this function is "inwardly" oriented to ensure teams & clients achieve best results with purpose lead effort.

Brooklyn, Ny, Us

At HANGAR49 we find people who our clients are looking for, but don't know. Our strategy is scalable, consistent, and reliable. We call it outreach automation; and are very effective at this top-of the funnel work with consistently great results. We love what we do...> Sales outreach automation systems architect> Messaging strategist> Sales pipeline owner> Chief negotiator> Leader of an 8-person international team

Brooklyn, Ny, Us

HANGAR49 is a go-to-market company predominantly focused out outbound business development and inbound marketing efforts. We partner with venture teams to take their products to market. We validate businesses, at any stage, and get them noticed in the crowd.

Cape Town, Western Cape, Za

The Genesis Project is an amalgamation of learnings from the program, where students are required to, in teams, construct a business from idea-ware to paying tax, in 11 months. It is a fast paced & gruelling program.As board members, our remit is to guide teams; as needed.

Randburg, Gauteng, Za

Delivered lectures to support Honours students practical engagement with innovation & rapidly prototyping within creative commercial industries.

Tygervalley, Cape Town, Za

Co-founding team that built an Edutech SaaS technology to initially position traditional publishers digitally. The business later went on to raise Series A & Series B funding with the view to solving the education gulf across developing markets. To date, the organization has evolved into a "marketplace" thereby capitalizing on her successes in ubiquity & reach, and is now supporting other Edutech players to reach far further & realize more.TAKE-AWAYS: Independently launched and ran offices – London, Amsterdam and New York City. Grew global business into relevant sales units. Devised strategic alliances and engineered partner program for foreign markets. Collaborated closely with CEO.Developed and ran sales systems – constructed sales process. Defined strategies to target clients and partners. Trained and guided pre-sales team. Pitched and won C-level clients for digital distributed of content. Reported to CEO.Shaped brand and communications – strategised and co-developed branding, culture and stories to share digital distribution of content offer, internationally.Launched business – created ecosystem of clients, strategic alliances and partners. Achieved trust through simplifying offer complexity, pro-active involvement and sharing of knowledge/stories.Reviewed business developments – evaluated product roadmap, sales, marketing and operations with team to measure successes.ACCOMPLISHED: SPi Global (rebranded: Straive) – partnering with NASDAQ company. MacMillan – won largest deal 50x standard contract. Clients – Independent Newspapers, Rolling Stone, and Pearson. Profitable in 1.5years – raised finance.

Braamfontein, Gauteng, Za

Top private colleges in South Africa – business and finance department.Lectured two project management programmes – Taught a rich curriculum on project management, included: Applying Feasibility Study; Project Selection Methods; Project Estimating; and Planning.ACCOMPLISHED: 100% pass rate. Requested to extend contract. Invited to lecture at branding schools in group.

Supported funded early stage ventures establish marketing pipeline.FOCUS: Evaluated early-stage businesses – reviewed business offer relative to market trends, competitors, positioning (including ease to make sales and scale) as well as business model.Workshopped value proposition with founding team – flagged shortfalls/opportunities to be tested in the market. Pivoted business incrementally towards tighter offer led by A-B testing.Rolled-out high level plan – recommendations made to Angel Hub CEO. Drafted roadmap to advance on opportunities. Monitored activities against roadmap and drafted report of findings to Angel Hub.Packaged offer – Sharpened pitch-decks with founding team and guided creative work. Prepared team for presentation. Assisted in acquiring early customers.ACCOMPLISHED: Order Cloud – tightened value offer, assisted in pivoting business to raise funding.Reviewed Snapplify sales approach. Moved from Angel Hub as a consultant into a full focus role at Snapplify (a portfolio company).

London, England, Gb

Pre-pivot to luxury accessories for Apple; this Dutch company was largest eReaders e-retailer in The Benelux.Initiated digital marketing campaigns for 14 b2b/b2c sites – facilitated workshops with marketing/brand teams to target strategies. Resourced/scheduled deliverables (included: search engine marketing and service providers across neighbouring countries). Became baseline action plan on directors’ approval.Built business brand across 14 sites – researched market and e-retail landscape to trend behaviour. Synthesised updates to English sites (communication repackaged and updated). Project managed translators amendments to foreign sites. Appraised campaigns and marketing with directors.Co-launched GetPowerPad – introduced disruptive charge-plate for mobiles. Shared original content with press, bloggers and socials to create brand to educate market. Delivered search engine marketing.Represented company at the Frankfurt Book Fair – showcased largest partner’s pre-released devices. ACCOMPLISHEDIncreased productivity 14% from visual planning implementation. Created cohesive voice – across brand channels. GetPowerPadTM – launched brand into market. Product was a failure.

Clareinch, Western Cape, Za

Over weekends, guided a class of gifted underprivileged learners. This program tackles STEM education across high school. We operated to a participative education method that was (a) reflective – reviewing historic works & learnings to plug holes in learner retained information; and (b) pro-active education, where we pre-covered worked "still yet to be tackled in the learners' classroom".I was brought in through a friend's request. LEAP is known to be exceptional. The year I was involved, we were extremely successful:> 100% pass rate. > Globally, we saw a 4-11% average increase in grades. > Nearly 60% of graduates advanced to university level.> Of the above 60%, more than 90% of these people were the first in their families enter university.

Bronfman Entrepreneurial Fellowship, Management Information Systems, General

Master Of Science Degree (M.Sc.), Project Management (Engineering & The Built Environment)

Honours Degree (Bcomm Hons), Financial Analysis & Portfolio Management (Fapm)

Bachelor Of Commerce Degree (Bcomm), Finance & Management