Alon is a 20 years experience professional and businessman in the Marketing, Advertising, E-Commerce and Technology industries. In his leading executive career or as an entrepreneur in many of his own companies and also as an investor in cutting edge companies, Alon is recognized as a distinguished leader in Brazil´s markcomm sector. Alon begun his professional trajectory in the financial industry as operator at São Paulo Stock Exchange and at investment banks. In 1996, Alon, a technology native person, founded his first digital company, bought in 1999 by the French multinational group Havas, where he spend 8 years leading the flagship Euro RSCG 4D Brazil and LATAM as a board member and the Brazilian CEO. From 2007 up to 2012, he invested and founded many companies in the digital brazilian ecosystem: E-Commerce, Social Media, Mobile and Digital Agencies. In 2013, he founded Pipeline Capital, a M&A firm specialized in Digital Communications, E-Commerce and the Tech industry. . Between 2011 and 2013 he wrote 2 books, both focused in the Mobile Industry called “A primeira tela” (The First Screen).