Alonso Estrada is Executive Director for Ticketon Entertainment, overseeing all business development, marketing, strategic ventures, and brand communication across the organization. Alonso played a key role to grow Ticketon from its organic roots into a major player in the ticketing industry focused on the Hispanic market in North America.Developed expertise in all areas of business management, strategy and innovation, business development and execution, business expansion, and business turnarounds. A highly effective and collaborative leader who is highly energetic and entrepreneurial with a solid track record in building relationships and teams, mentoring, advising and negotiating. Demonstrated success in building and managing all aspects of business infrastructure.