Responsible for the management of the Marketing activities with main exhibitors (theaters).Execute and develop in-theater advertising campaigns through printed and digital materials and activations.Identify marketing and sales opportunities through data collection and analysis about movie-goer behavior to use as business intelligence strategies and effective reporting to top executives.Organize and execute major events such a movie premieres with movie talent to create media value.

Responsible for the management of the PR, Marketing and sales activities with main exhibitors (theaters).Create an efficient link between Marketing and Sales department through initiatives leveraging both teams strenghts and maximizing performance and results.Excecuting and developing in-theater marketing campaigns through printed and digital advertising materials and activations.Organize and excecute major events with movie talent to create media value.

Manage co-branded campaigns and partnerships for renowned global brands across a number of business areas, including Food & Beverage, Retail, QSR's, and leisure worldwide.Develop strategy, pitch materials and creative promotional concepts for licensed marketing partnerships and developing new business.Negotiate licensed promotions that drive significant revenue and brand awareness.Lead day-to-day execution of promotional campaigns securing long term relationships with promotional partners.

Execution for regional and domestic marketing partnerships regarding key theatrical and film, apps and games, sports and lifestyle properties with major consumer goods companies.Track and coordinate promotional pitches and strategy. Provide continual updates to Senior executives and studios regarding promotional movement.Execute day-to-day PR activity and all marketing related submissionsManage day-to-day activity and opportunities with Personal Care licensees creating long term partnerships.

Administrative Support (Executive Desk Coverage)Manage all commercial and administrative operations through the stores and customer service centers in the region.Provide continual updates to comercial managers based in the North Pacific regional corporate building regarding all operations in my region.

Analysis of customer experience in the centers for Telcel customers and suppliers as well as internal marketing audit.

Tracking the advertising strategies of the competitors and their evaluation compared to the company, as well as evaluation and monitoring companies offering services ousourcing Telcel.