Alonso Javier Sánchez Curiel Nyssen Email and Phone Number

• Position the Companies’ brand and financial products for the US Market by managing and giving specialized consultancy to the US Accounts (promoted to the ACADEMY Team on Jan 2020).• Member of the Mentoring Team (Since March 2021), supporting the New Hire Coaches by detecting opportunity areas on the new hires, and transforming those opportunities in specific working plans for each individual, granting their transition and future performance inside the Company. • Main Achievement. Been among the 5 Top Performers inside the Company since 2021 (For the Academy Team), and being Golden Ticket (May 2021). By developing an implementing a working plan together with my Team Leader directed to work in all the KPI’s given by the Company.

• Development and implementation of an automated online platform, capable of selling and distributing worldwide baby products. Negotiating the sales agreements and the marketing policies (e.g. pricing, delivering, and guarantees) with USA and China Providers. • Responsible of the Corporative Image, and the advertisement campaigns for the company on social networks (e.g. Facebook and Instagram.) Assigning budgets and making control tests in order to optimize the right commercialization of each product. • Main Achievement: Developing an automated and functional business capable of distribute products worldwide, maintaining high standards of quality, delivering, and guarantees for the final consumer.

Executive with 18 years of professional experience in the following areas: Business Development, Sales and Marketing, Key Account Administration, Business Consultancy, Strategic Planning and Operations. Dedicating the last 8 years to make commercial improvements for national and international companies through the implementation of: processes, planation, controls, sales administration, new business development, and commercial alliances.

• National Key Accounts developer and manager (e.g. Office Depot and Fixit.) Negotiating the sales and distribution agreements that represented 75% of the company´s global billing for the 2015-2017 periods. • Negotiating and implementing the sales strategies (e.g. pricing, payments, logistic, and guarantees,) that represented more than 50 local and national new customers, by leading the sales team (2 persons under my supervision,) expanding the points of sale (through a sales route´s strategic planning,) and the supervision of a right implementation of the company´s sales polices with all our customers. • Main Achievement: Transform a local business in a national recognized company by the main wholesalers, whom chose us as a key option for their clients, due to the combination of quality and post-sale services offered in our product.

• Responsible of managing all international relationships with the factories (shipyards) and brands of the company, negotiating the terms and conditions for their distribution. Achieving the exclusivity for all the Mexican territory with Cobalt (2014-2016), and Tigé (2014-2015,) and the sub-distribution for the Latin American territory, and the representation as official boat for the 2014 Mexican Wakeboard Tour with the Mexican Ski and Wakeboard Federation (FEMEAW) with Tigé.• Leading the new business division, establishing the commercial guidelines for the franchises and branches of the company, accomplishing the expansion of 3 new stores (Puerto Vallarta, Veracruz and, Tequesquitengo.) Obtaining new suppliers (Port Supply), and the developing of 3 new brands (INMAR, Pursuit and Tiara.)• In charge the 2014-2015 Commercial Business Plan elaboration and implementation, establishing: budgets, commissions, and goals for the salesforce (10 persons under my command), surpassing by 30% the commercial objectives through the consolidation of new business and commercial alliances.• Main Achievement: Expanding the brand through franchises and new commercial partners, strategically distributed in the Mexican territory, by signing the exclusive distribution and sales agreements for the national territory with international Premium Brands.

• In charge of the NSC´s commercial area development and implementation (2009.) Conducting a market research and a strategic business plan, seeking new customers, strategic alliances, and commercial partners. Increasing the number of prospects in 48% (2010) and in 65% (2011,) resulting in the closure of 18% (2011) and 22% (2011) additional business.• Active member of the NSC´s Board of Partners (since 2009,) compiling and processing commercial reports. Presenting sales forecasts, advances, and closures to the Partners; and participating in the strategic commercial decisions.• Responsible of the Firm´s corporative image (since 2010.) Directing, coordinating, and approving the projects and proposals of the Marketing, Design, and Communication departments. Consolidating the brand with the image and its service.• To stablish an operative a functional Commercial Area for NSC, effectively distributing the responsibilities among the Partners of The Firm. Surpassing the commercial expectative for the company and the external clients that contracted the Commercial Consultancy services.

• I developed a national business plan for TELCEL, ECOMOR (TELCELS´3rd biggest distributor,) and the IMSS. Aimed to duplicate the sales spots in retail chains for ECOMOR. The project was approved, it counts with a TELCEL credit line, and it is in the execution phase.• I designed and implemented a Balanced Score Card for COMTELSAT (International distributor for Thomson and Grass Valley.) Aligning their mission and vision in main objectives, defining specific and measurable actions in order to consolidate their import chain in North America, their production and distribution channels in Mexico, and their South American expansion. • I documented and standardized the policies and procedures for different companies (eg. ECOMOR,) working together with their direction board: detecting, anticipating, and eliminating risks through points of control, straightening their procedures, and maximizing their resources.

• Responsible of the restructuration and optimization of OXICRETO®´s commercial area (company dedicated to make specialized works for construction,) increasing in 50% the 2013 (vs 2012) sales by: establishing controls and goals for the area, integrating and training the sales staff (4 persons under my supervision), and reactivating the key accounts of the company (e.g. National Department of Defense “SEDENA” and Wal-Mart.)• In charge of creating the franchising operational manuals and sales formats. Standardizing the processes of: reception, service, pricing, follow ups, and closing. Integrating the operations between the main store and its branches. • Exceed the commercial objectives that were initially set for OXICRETO® and DISEÑA® by effectively integrate the commercial consultancy in tangible sales strategies; and by leading the different sales teams in order to achieve the commercial goals.

• Development of commercial strategies for DISEÑA® (company dedicated to architecture, construction, and graphic design,) directed to increase sales in 30%, through a Ten Steps Program implementation. Organizing the sales and marketing teams’ efforts to increase: the number of prospects, the conversion rate (from prospects to clients,) and the consumption of each client.

• Manejé la promoción, colocación y comercialización de la línea ética, línea odontológica, línea OTC para la mujer, línea de consumo para diabéticos (Estee) en 85 puntos de venta (cuentas claves) de la zona sur del D.F.• Ejecución del plan comercial para la línea ética y odontológica de la compañía a través de visitas a médicos, gerentes de farmacias y autoservicios. Asegurando el posicionamiento, colocación y desplazamiento de los productos a través de la prescripción directa del especialista.• Lideré un equipo de (6) promotoras para promocionar las líneas OTC (general y para la mujer) en autoservicios y farmacias de cadena, superando en un 112% los objetivos comerciales propuestos por la dirección comercial.

• I supervised the sales team training and their commercial performance (150 elements,) through surveys and control implementations. In charge of 14 states and 9,000 purchase spots of the country´s south section.• I elaborated statistic reports for the Main Direction and Executive departments, fundamentals for the decision taking and the implementation phase of structural changes that raised the sales team performance above the 50% and the lift off the Pharma line, which today overcomes the OTC line of the company. • I elaborated and drew up pilot tests, aimed to measure the new products performance. Providing key information and co-working with the marketing department in the brand positioning and the realizing strategy; through surveys and visits to: doctors, specialists, store managers, and the final consumer.