Change agent asked to build the marketing function and org, and set the foundation for the revenue organization to fuel the next phase of growth.

LP at GTMFund

Fractional CMO (Part time) / GTM and Marketing Advisor to C-suite/CEO. Helping growth & pre-growth startups, typically in the $2M-$25M range, scale via an effective go-to-market strategy, frameworks and Account Based Everything.Client list includes:- CreatorIQ (Fractional CMO, GTM Advisor)- FlowInc (GTM Advisor)- Zoomin (Fractional CMO)- Jacada (CMO Advisor) - Sold to Uniphore- Centrical (Interim CMO and Advisor)- Ringlead (Podcast host and CMO Advisor)- sold to Zoominfo- Attendify (CEO/CMO Advisor) - Sold to Hopin- StitcherAds (CMO Advisor)- sold to Kargo- IrisVR (Fractional CMO) - Sold to The Wild- Applicaster (CMO Advisor)- BrandTotal (CMO Advisor)

Making ecommerce a shared & friendly experience.

Reimagining customer engagement, Wati is the leading conversational platform built on WhatsApp's Business API. Our easy-to-use software empowers 8,000+ businesses across 100+ countries to deliver personalized, real-time conversations at scale.

Fractional CMO - head of marketing

- Change agent brought in to define and steer GTM from pure inbound SMB towards MM/ENT through vertical/persona based messaging, value selling, ABM and outbound.- Grew conversion rate 3x, qualified pipeline by 50% , with payback efficiency of over 10x

- Grew pipeline by 7x while company runrate increased 3x, exceeding targets by > 180%, driving >$1M quarterly bookings.- Created marketing functions (demand, revops, BDR, PMM, corporate) delivering effective, measurable ABM.- Built, hired, coached a marketing organization of 6 and BDR function of 6.

Led the segment marketing and demand generation functions for 8x8, org of >40 across NYC/Bay Area/UK :- responsible for the marketing P&L and SMB, EMEA, enterprise, commercial, channel segments marketing, globally.- content, positioning, - thought leadership for all personas, verticals- global GTM, bringing new solutions to market- demand generation across 1:many and target account-based-marketing, field marketing- pricing, packaging - SDR/BDR functions- marketing ops

Head of Global Marketing, Business Solutions:Lead the marketing activities globally, responsible for"- LivePerson’s core positioning and content- thought leadership and market influence- global demand generation and acquisition- field and regional marketing globally- PR/brand- GTM and bringing new offers to market

• Team creates and delivers all messaging to all audiences, including thought leadership, sales assets, customer and solution content aligned to all stages of the marketing and sales cycle and throughout the customer lifetime journey.• Driving higher and faster time to revenue through personalized campaigns, field marketing activities and events (webinars, seminars, and regional events), account based marketing and nurture programsResponsibilities include:• Global content – thought leadership, videos, sales decks, showcasing our messaging for brands; for sales as well as direct to customers, through digital, events and other programs. • Overall demand generation, nurture programs and global events marketing plan, programs, budget • Overall North America marketing plan, budget for field marketing activities

- VP leadership level - Lead all product marketing for the company.- Lead all Go to Market GTM for the company - product, launch, enablement- Drive competitive and marketing programs.- Own roadmap, product functionality prioritization and business case and field/market validation.- manage and drive new product introduction and market strategy- Solution packaging pricing and definition

Lead all product marketing for the company.LivePerson creates meaningful, real time customer connections that help businessesincrease conversions and improve consumer experience.

Lead Avaya’s Applications and Emerging Technologies Marketing Go-To-Market team (of 5) driving all applications and contact center enablement, training, channel management, tools and technical marketing. Responsible globally for :• Training & certification• Sales & channel enablement• Communications & Product/solution Roadmap• Sales tools, demos, ROI, platforms and go to market aspects• Technical marketing and engineering center of excellence • Demand generation and lead generation globally• Driving Channel high touch model and activation• Deal management• Funnel management• Knowledge management• Competitive intelligence

• Contact Center Marketing Leadership Team - own and lead team: roadmap, field programs, sales enablement and customer/show evangelism• Unified Communications solution/product marketing• Branch solutions• Unified Communications core portfolio• IP telephony, SIP, Voip and Hardware- Presence• Spearheaded global marketing of UC Core, branch, infra and SIP/Presence solutions/ products. Led customer-facing positioning, PR, partnerships. Drove presentation and proposition of multiple $10M+ wins.• Orchestrated UC Core bi-annual launch. Led tradeshows / roadshows planning, execution, messaging. Expo lead staffer. Developed sales and channel collateral. Delivered keynotes to 100s of customers, partners. • Envisioned, created value messaging and drove ROI of Avaya Aura™; presented to 1000s of customers, partners and sales, fostering ~10x growth in worldwide sales funnel. • Oversaw all customer references process, creating compelling PR and customer messaging.

Product Manager, marketing strategy and analysis for the product house. Managing products in the wifi space, VoIP, and remote access.• Managed entire ~$40M value-edition IP-phones global portfolio. Led life cycle, P&L, new business development; increased business by >25% with localized emerging markets versions.• Led new product development in wifi/wireless solutions, new technologies and localization.• Centralized market share, competitive landscape. Defined pricing strategy to increasing revenue, margin.Leadership Rotational Program, Global Communications Solutions at Avaya.

Marketing Strategy for Communications Appliances Product Management Group• Spearheaded market share analysis for $1B business for 3 year business plan, developing pricing and growth strategies for IP Phones. Centralized competitive landscape trends for executive committee briefing.• Reported to and collaborated with Product Management VP, presented key findings of market share and pricing forecasts to senior management. Initiated cross-divisional project to analyze and implement Product Portfolio Pricing strategies. Introduced regional, channel-based revenue and unit trend models.

Presale, international marketing lead and Professional Services marketing manager.Directed Presale activities, business development of Informatica in Eastern Europe and lead the Professional Services marketing initiatives.• Developed marketing strategy to increase penetration into emerging IT markets by ~25%. Researched market data, translated customer needs and collaborated with business partners (CRM & ERP).• Managed the pre-sale operations initiatives, overseeing external and internal teams, presentations, demos and Proof of Concepts. Leveraged marketing strategy to lead a $1M project sale effort at largest local bank.• Handled 20+ customer accounts, centralizing RFP responses, customer ROI and roadmap planning. • Expanded international business by collaborating with International Unit’s SWOT analysis for Hungary. • Supervised all global training activities. Trained over 120 IT professionals and consultants.

eCare AT&T reporting project:·Professional Manager of the project. Lead the entire Amdocs-AT&T communications of scope, requirements and analysis with emphasis on BI analytics and user-wise solutions. Responsible for Marketing entirely the ETL field and suite of products to the Amdocs project, that evolved as a major player of the project’s BackEnd. Manager of 2 teams – Data modeling & design, and BackEnd, in total 4 people.·The project team was responsible for creating a reporting system providing analytical insight of the billing data, to be fully integrated into the Amdocs eCare product of EBPP (Bill Presentment and Payment). ·Responsibility scope included the entire business understanding of AT&T’s billing systems, the Reporting Data Model definition, the Design and Construction of the ETL and BackEnd processes and the report definition and layout of the reporting universe.

· Team leader of the ETL (Extract Transform Load) field for Israel’s 2nd largest credit company, as a special consultant. Responsible professionally for the entire field and of one additional team member. Design Manager of the DataWareHouse project. Reported directly to head of the OpenSystems Department and his assistant. · Responsible fully for all phases of projects - analysis, design, construction and implementation. Work relations involved high-level analysis by the system analysts and I being transformed into the field’s capabilities, full unit and system tests for QA of projects, and documentation of all technical design.· Responsible for introducing Informatica PowerMart and Striva DETAIL v4.2 as an ETL tools to the It department, as well for their coaching and configuration.

· Involved in all phases of projects - from the RFP, analysis, design, construction and implementation. Responsible for data modeling and design of data loading processes and the development and implementation of the project.· main project - DW team member for the R&D ReportLogue Project at Comverse, leading provider of voice mail products to the telecom industry. Involved in the ETL, data modeling and design of new versions and development of the project. Responsible for the entire customer dimension of the model.· Work included the use of state of the art tools such as Informatica, TOAD and Oracle, as well as thorough knowledge of these tools, PL/SQL, work with databases, CRM systems and Unix.