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In the last 10 years, I've focused on empowering brands to connect with consumers through insight-driven, brand and product strategy. At Strange Oaths, my marketing consultancy, we specialize in using AI and custom analytics to help brands understand consumers better, resulting in stronger engagement and growth. My experience ranges from advising startups and Fortune 500 companies, as a management consultant at Bain, to leading Consumer Strategy at Peloton, where I established our total addressable market, audience segmentation, and played a key role in developing campaigns that nearly doubled sales and cut the cost of acquisition in half.I focus on transforming complex data into clear, actionable strategies that resonate with consumers and drive business objectives. Beyond work, I'm passionate about the intersection of wellness and entertainment, continually exploring how these elements can shape brand narratives. I enjoy sharing my expertise through speaking engagements and mentorship, always aiming to empower organizations to build lasting, authentic relationships with their communities.
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Head Of GrowthCounter ServiceNew York, Ny, Us -
FounderStrange Oaths Oct 2023 - PresentNew York, New York, UsAt Strange Oaths, we focus on deepening the relationship between brands and consumers through AI and custom analytics. As the Founder, I lead our efforts to turn brands into essential parts of consumers' lives, ensuring they're not only noticed but actively sought after. Our approach leverages data and storytelling to nurture initial interest into sustained loyalty, with a focus on emerging brands in wellness, sports, and entertainment. Our impact is seen in our clients' growth, guiding them from newcomers to leaders in their categories. -
Director, Global Consumer Strategy & InsightsPeloton Interactive Jun 2021 - Oct 2023New York, UsI oversaw the development of the pricing strategy for our app's expansion from one to three tiers, projecting a near doubling in demand and a significant increase in revenue. I personally led the establishment of Peloton's audience segmentation and total addressable market of hundreds of millions of individuals, identifying a substantial opportunity with our app business and directing a shift in focus towards younger, casual exercisers. Additionally, I revamped our post-purchase survey to introduce a novel methodology for measuring purchase incrementality, demonstrating that our Bike rental program was highly incremental to the business at over 60%. This strategic approach consistently combined innovation with actionable data, directly impacting sales and optimizing acquisition costs.Beyond my direct strategic contributions, I established the first employee resource group (ERG), Black at Peloton, fostering a more inclusive and supportive workplace. Additionally, I was selected as 1 of 100 employees to participate in Peloton's Culture Offsite, where we collaborated on developing systems and processes to further enhance our company culture. These experiences have reinforced my approach to servant leadership, emphasizing the importance of a supportive and diverse workplace in driving innovation and business success. -
Senior Manager, Global Consumer Strategy & InsightsPeloton Interactive Oct 2019 - Jun 2021New York, UsI led the strategic development and testing of our 2020 holiday campaign, which was nominated for an award and resulted in nearly doubling sales and reducing the cost of acquisition by half. During the onset of the COVID-19 pandemic, I developed a sales decomposition survey to analyze our sales mix, identifying over a third of sales as new, COVID-related demand. This analysis was crucial for updating sales forecasts in collaboration with the Finance and Media teams. Additionally, I managed our Customer Journey analysis, highlighting TV advertising and word of mouth as critical touchpoints for over a quarter of our consumer base, informing targeted marketing efforts and product development.
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Manager, Global Insights & Brand StrategyPeloton Interactive Apr 2018 - Oct 2019New York, UsI directly contributed to the 2019 IPO S-1 filing, where my brand tracker and consumer analysis highlighted growing segments under 35 years and incomes under $75K, underpinning the IPO's market appeal. This effort was recognized with a bonus for its crucial role. Additionally, my Peloton Bike value proposition analysis pinpointed financing and trial programs as major engagement levers. This led to the expansion of our financing options and an enhanced trial program in Peloton showrooms. Both of these strategies significantly increased conversion rates and lifted sales, further driving Peloton's market success.
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Senior Associate ConsultantBain & Company Sep 2017 - Jul 2018Boston, Ma, UsI led a comprehensive analysis for a large US-based club retailer, identifying a critical 10% retention rate gap through an in-depth study of the membership renewal cycle. This insight prompted a strategic realignment of their value proposition, addressing competitive weaknesses. Additionally, I developed a supplier negotiation toolkit for the same retailer, integrating item-level data across profitability and sales performance. This toolkit empowered merchant negotiations, resulting in $20B in cost savings and improved payment terms, marking a pivotal advancement in their merchant capabilities.Beyond these client-facing achievements, I actively contributed to Bain's inclusive culture and diversity efforts. My roles included leading the Associate Consultant Intern Program, spearheading initiatives as Yale University's Diversity Team Lead, and guiding the Blacks at Bain Program. I also served as the Social Chair for the Associate Consultant Committee, fostering community and engagement among peers. -
Associate ConsultantBain & Company Sep 2015 - Sep 2017Boston, Ma, UsI orchestrated merger integration efforts for a major polymer company, conducting workshops in the US and Netherlands to align commercial teams on market integration strategies and optimize the post-merger organizational structure. This included detailed spans and layers analysis and financial modeling for divesting non-core units. For a pharma company, I oversaw the operational setup of their new HQ, executing benchmarking analyses for SG&A costs and managing a survey to select the cafeteria service, directly linking employee preferences with operational decisions.
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Associate Consultant InternBain & Company Jun 2014 - Aug 2014Boston, Ma, UsI led a significant workstream for a major US footwear retailer, focusing on optimizing their retail assortment strategy. By using advanced data analysis techniques to evaluate store data nationwide, I identified key insights that informed strategic product placement and inventory decisions. This project not only showcased my ability to drive data-driven strategies but also laid a critical foundation for my expertise in consulting and marketing strategy, emphasizing impactful, evidence-based client solutions.
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Building Entrepreneurial Leaders (Bel) InternBain & Company Aug 2013 - Aug 2013Boston, Ma, UsI worked on a telecom project, gaining my first insight into management consulting. This experience equipped me with foundational skills in analysis and strategic thinking, crucial for my advancement in the field. The externship was pivotal, directly influencing my decision to pursue a career in consulting and serving as a stepping stone to a full summer internship at Bain, where I further honed these skills.
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Production AssistantSekretagent Productions, Inc. Jun 2012 - Aug 2012I supported the pitching and development of projects that spanned both gaming and film, mirroring the company’s dual focus on entertainment and advertising. As a production assistant, I conducted script coverage that influenced key production decisions, aligning with sekretagent’s history of crafting compelling narratives for media giants. This early work in content creation and project coordination laid the foundation for my current expertise in creative marketing consulting, directly translating into strategies that drive consumer engagement and storytelling in the marketing sector.
Alonzo Page Skills
Alonzo Page Education Details
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Columbia Business SchoolMaster Of Business Administration - Mba -
Yale UniversityEnglish Language And Literature/Letters
Frequently Asked Questions about Alonzo Page
What company does Alonzo Page work for?
Alonzo Page works for Counter Service
What is Alonzo Page's role at the current company?
Alonzo Page's current role is Head of Growth.
What is Alonzo Page's email address?
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What is Alonzo Page's direct phone number?
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What schools did Alonzo Page attend?
Alonzo Page attended Columbia Business School, Yale University.
What skills is Alonzo Page known for?
Alonzo Page has skills like Leadership, Public Speaking, Editing, Microsoft Excel, Facebook, Nonprofits, Microsoft Office, Research, Event Planning, Spanish, Data Analysis, Powerpoint.
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