Who is Alonzo Canada? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Alonzo Canada is listed as Founding Head of Design at Atta, based in San Francisco Bay Area, United States. AeroLeads shows a matched LinkedIn profile for Alonzo Canada.
Alonzo Canada previously worked as VP of Design at Rippling and Director of Product Design at Meta. Alonzo Canada holds Master Of Arts, Product Design from Stanford University.
Company email context
Email format at Atta
This section adds company-level context without repeating Alonzo Canada's masked contact details.
Atta
Review company-level records connected to Alonzo Canada before choosing the right outreach path.
Profile bio
About Alonzo Canada
With over 18+ years of design leadership experience, I've had the privilege of shaping and leading the vision, product strategy, and user experience in tech companies like Amazon and Meta, and innovative startups like Rippling and ThoughtSpot. I’ve built global design teams, processes, and cultures from the ground up, raised the bar for design, and scaled to 45+ person design teams, including product design, design systems, user research, content design, and brand design. My track record includes designing multiple 0 → 1 consumer and enterprise SaaS products, upleveling design quality, and driving growth in products ranging from $8M to $8B in ARR.As a leader, I unlock the collective creativity and human potential of teams to solve big problems, design useful, easy-to-use, beautiful products and user experiences that make our lives easier, more productive, meaningful, and delightful, and ultimately create significant economic value. To make this happen, I collaborate with executive leadership and XFN partners to establish human-centered design processes and a culture of empathy, creativity, collaboration, innovation, and execution. I thrive on creating a culture of innovation and providing mentorship to help designers and product teams do the best work of their careers. Prior to my years in big tech and startups in Silicon Valley, I partnered with leadership at Audi, VW, Samsung, HP, Yahoo!, GE and P&G to design new products and services. My articles about design strategy and product design have appeared in Forbes, The Design Management Review, Rotman Magazine, and BusinessWeek. I’ve taught design research and strategy classes at Stanford University’s d.school.
Current workplace
Alonzo Canada's current company
Company context helps verify the profile and gives searchers a useful next step.
9 roles · 23 years
Alonzo Canada work experience
A career timeline built from the work history available for this profile.
Vp Of Design
Managed product design, content design, design systems, and product research for 30+ products spanning Rippling’s platform capabilities and product clouds for HR, IT, and Finance on desktop and mobile.PRODUCT DESIGNLed design for 4 product launches and 6 zero-to-one products. Overhauled Rippling’s design system to modernize the UI, incorporate design tokens, and improve UX clarity across 7k pages. Redesigned mobile app to improve UX and align with the new design system. Implemented Fit & Finish processes to ensure high-quality GA-ed products while maintaining execution to help Rippling achieve a ~2x growth rate.USER RESEARCHManaged the user research team, one of the best strategic research functions in tech, who provided foundational insights and recommendations for Rippling’s new products and learnings on how to differentiate and scale its core products.DESIGN TEAMGrew team from 38 to 43. Rewrote design career ladder. Hired and promoted directors, staff and senior designers, and provided clear promotion pathways for ICs and managers.
Jan 2023 - Jun 2024
Director Of Product Design
Managed product design for business messaging (people-to-business messaging experiences) across Messenger, Instagram, Facebook, WhatsApp, and Meta Business Suite connecting 2+ billion consumers with 3+ million businesses worldwide, helping to grow the business from $7.5B to $9B during my time.PRODUCT DESIGNDrove designs for messaging Inboxes (Meta Business Suite, Instagram, and Messenger) and click message experiences enabling core business outcomes for ad creation, paid messaging, lead generation, product inquiry, appointment booking, and customer support. Led 0-1 product designs for messaging commerce and live selling. TEAM & DESIGN OPSScaled team from 24 to 43 (directors, managers, staff and sr. ICs.) Increased collaboration and strategic alignment across Meta’s family of apps for business messaging roadmaps, improved strategic framing, research insights for design projects, success metrics, and prototyping in Figma and Origami to improve quality and execution.
May 2021 - Jul 2022
Head Of Ux, Platforms Design, Amazon Aws
Led design for a portfolio of 20+ products for mobile app development, marketing engagement, cloud insights, payments, and digital transformation for government.PRODUCT DESIGNLed design for 2 zero-to-one products; AWS Audit Manager and Public data dashboards for AWS’ government transformation practice. Managed design for new product launches in Amplify Studio, AWS Cost Explorer, Appflow, Cost Anomaly Detection, and Billing & Cost Management, and Pinpoint improving CSAT, increasing monthly active accounts, and saving costumers millions of dollars.TEAM & DESIGN OPSGrew design team from 16 to 24. Raised the bar for design through hiring, mentorship, design driven PRFAQs, UX planning, migrating AWS services to the Cloudscape design system, and increasing prototyping capabilities across the team.
Jun 2020 - May 2021
Vp Of Design And Experience
ThoughtSpot’s Search & AI-Driven analytics platform is 1,000x faster and easier to use. Valued at $4.2B, leader in Gartner’s 2019 and 2020 Magic Quadrant for Analytics, and fastest-ever to achieve Leader status.Grew and led a global design team for a unicorn from series B to E, reporting to the Founder and CEO, helping grow ThoughtSpot from a $50M to $2B+ unicorn during my time.PRODUCT DESIGNLed, often as a hands-on designer, the design and build out of ThoughtSpot from search, data visualizations, dashboards, data modeling, and data connectors. Conducted 0-1 design projects data connect, mobile, self-serve onboarding, AI-enabled automated insights, and built ThoughtSpot’s design system. In totality, delivered a user experience on par with the best engaging and easy-to-use consumer apps, but with enterprise capabilities.USER RESEARCHBuilt user research function, defined core personas, and incorporated UX metrics in product launch milestone criteria.BRANDLed brand designers and illustrators, conducted a rebrand that aligned with the product for a seamless visual experience, and established brand guidelines that drove a website redesign, future campaigns and events. TEAM & DESIGN OPSGrew a global design from 2 to 16, product designers, researchers, design systems, UX engineers, and brand design across Palo Alto, Seattle, and Bangalore. Wrote the product principles, and established design processes for raising the bar for design and xfn collaboration, design sprints, and UX metrics.
Jan 2016 - May 2020
Board Member
Synapse School
Jun 2014 - Jun 2017
Head Of Design
Interana was founded by engineering leaders from Facebook to develop a product born from their experience in building big data systems and best practices in user analytics that were core to Facebook's growth. I joined early and implemented a human centered design approach to define the product strategy, design and ship the initial product, develop the brand to launch the company, and ultimately discover product market fit. I implemented a human centered rapid iterative product development process to evolve the roadmap, and product experience for improved growth and engagement metrics.
Jan 2014 - Nov 2015
Partner
Jump Associates is a strategy, innovation and design consulting firm that helps companies create new businesses and reinvent existing ones. Jump uses social science, design thinking and business strategy to help companies drive sustainable growth through new products, services and business models.I was one of three partners in the firm the led engagements with executives at Samsung, HP, Yahoo!, AOL, Edmunds, NBC, Adobe, VW, Audi, Chrysler by leading multidisciplinary teams to identify market opportunities, define product strategies, and design new products and services for market launch. Consistently managed $5M of projects annually, defined new service offerings, grew and led the firm from 10 to 60 employees.
2004 - Jan 2014
Instructor/Guest Lecturer
Served as lecturer for ME 216a: Needfinding, a class that teaches students design research techniques. This class leverages the “design thinking” process with ethnographic interviewing and problem framing to identify human needs that lead to the conceptualization of products, services, systems, and businesses, so students become design leaders who find, frame, and define valuable problems to solve.Developed teaching curriculum for ME 311: Design Strategy and Leadership. This class teaches students design leadership in applying design thinking to business strategy, creating new products and building new business models with multidisciplinary teams.
2004 - 2006
~2 yrs
3 education records
Alonzo Canada education
Master Of Arts, Product Design
Stanford University
Masters Fine Art, Multi Media
Mills College
Bachelor Of Arts - Ba, Humanities And Japanese
Brigham Young University
FAQ
Frequently asked questions about Alonzo Canada
Quick answers generated from the profile data available on this page.
What company does Alonzo Canada work for?
Alonzo Canada works for Atta.
What is Alonzo Canada's role at Atta?
Alonzo Canada is listed as Founding Head of Design at Atta.
Where is Alonzo Canada based?
Alonzo Canada is based in San Francisco Bay Area, United States while working with Atta.
What companies has Alonzo Canada worked for?
Alonzo Canada has worked for Atta, Rippling, Meta, Amazon Web Services (Aws), and Thoughtspot.
How can I contact Alonzo Canada?
You can use AeroLeads to view verified contact signals for Alonzo Canada at Atta, including work email, phone, and LinkedIn data when available.
What schools did Alonzo Canada attend?
Alonzo Canada holds Master Of Arts, Product Design from Stanford University.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial