Responsible for: • Facilitating the use of data for decision-making, promoting a data-driven culture; • Ensuring the effective use of the Institution's resources in supporting Digital Transformation areas, focusing on information management; • Seeking innovations that contribute to solutions and processes in the supported areas; • Ensuring the quality, security, and reliability of collected, stored, and processed data; • Developing and implementing data management policies and procedures in compliance with ethical, legal, and regulatory standards in the healthcare sector.

Responsible for data management and governance, data-driven processes and technologies, Data Services Center of Excellence (CoE) and analytics environment management. Leading a team of 35 professionals. Reporting to the CIO.• Implemented the Advanced Analytics environment (machine learning, big data, IoT e data lakehouse) that enabled digital transformation projects, with gains of USD 20M in the first year with year-over-year growth expectations.• Replaced body shop with an innovative Data Service Center of Excellence (CoE), reducing annual OPEX by 25%, mitigating labor risks, improving the quality of data services and user satisfaction.• Implemented Customer Master Data Management (MDM), enabling the CRM system deployment, improving NPS and operational efficiency through data integrity and quality. • Expanded the Data Driven culture through accurate data analysis, establishment of support and training for self-service BI using cataloged and reliable data sources and data literacy initiatives.• Established Data Stewardship and formalized data curation, improving the quality and reliability of information.• Created and led the “Data Driven Journey” program, which over 2 years increased the company’s data management and governance maturity from 0 (absent) to 2 (repeatable), following DMBOK/DAMA best practices.• Organized the area’s budget process that ensured the approval and efficient execution of USD 5M/year in CAPEX and OPEX.

Responsible for Data Warehouse systems and projects, Business Intelligence, AI, chatbots, RPA, performance, variable remuneration, CRM, database marketing, customer segmentation, campaign management, ECM, collaborative applications (Lotus Notes), Risk Management and Compliance, among other strategic systems. Leading a team of 50+ systems analysts, data specialists and 3 coordinators. Reporting to the IT Director (CIO).• Restructured the team through mapping, hiring and training initiatives, utilizing various management tools to increase productivity and improve team morale and climate. • Mentored and coached the area coordinators, resulting in the promotion of technicians to leaders and increasing team productivity.• Led the development of the multichannel CRM system that increased productivity in branches and call centers, as well as customer satisfaction and retention metrics. • Enhanced campaign effectiveness and increased client profitability through the development of the Commercial Actions system.• Launched the virtual assistant “Mel” for customer service, which in 6 months resolved 80% of requests without human intervention, reducing costs and contributing to winning the “Consumidor Moderno Award” gold medal for two consecutive years. • Implemented the smart assistant “Max” for internal employee support, optimizing costs with support teams and increasing operational agility in daily administrative tasks.• Ensured compliance with LGPD and external audits, mitigating risks through the implementation of access management, identity management and data security processes and systems. • Enabled the development of predictive credit risk solutions with Advanced Analytics that increased the spread and reduced default rates in credit operations. • Digitized the document collection using a robust ECM tool, taxonomy and processes that enabled the migration from physical storage warehouse, achieving greater control, security and 25% annual cost savings.

First CIO of the company. Responsible for teams in Infrastructure, Telecommunications, Systems Development and Operation areas, as well as budgeting and vendor management activities. Leading a team of 30+ direct specialists. Reporting to the Chief Operating Officer (COO).• Led the structuring of the entire Technology department, from team hiring through setting up the Data Center, redundant network infrastructure, software licensing and installation (ERP, CRM and MS-Office), Cyber Security, also installing digital telephone exchanges and VoIP and workstations for over 1000 service positions in 6 months.• Achieved savings of 15% of the US$ 6 million budget foreseen at the start-up, leading all processes of acquiring equipment, software and IT services and negotiating support contracts and partnerships with suppliers such as HP, Avaya, CISCO, Microsoft , Embratel and CTBC among others.

Responsible for managing 40 systems that supported the operation of the Oi/Telemar telecommunications network, 11 of which were large and mission and critical (system performance), with national coverage. • Led a team of 4 coordinators, +20 employees and 4 software factories.• Applied management tools to recover the self-esteem and productivity of a team responsible for the company's critical systems, mitigating risks of discontinuity, increasing deliveries and internal customer satisfaction.• Managed an average annual budget of USD 3.5M and negotiated contracts and SLAs with large suppliers and software factories.

Responsible for the management of 21 systems, including Clarify, supporting CRM operations, and the consumer sales system with national coverage spanning approximately 5000 workstations in TIM stores and dealers.• Led a team of 20 employees and 40+ outsourced consultants.• Implemented commercial systems in 1200 of the company's points of sale nationwide in 6 months.• Designed the first online mobile phone line portability system in Brazil, reducing migration time from up to 3 days to up to 30 minutes, accelerating the migration of the TDMA customer base to GSM and increasing the company's revenue and profitability.• Merged the Sales and CRM systems teams into a single team, generating greater synergy and integration between teams and systems, greater delivery rate and acceleration of commercial multichannel.• Customized a document management solution (ECM Amdocs) for high-volume storage and consultation of customer invoices, with response times of a maximum of 15 seconds, resolving the main customer complaints.• Reduced 75% of costs and 30% of the time in the testing stages of the sales system versions, breaking a paradigm of how system testing was done in the company, and also motivating the team with the opportunity for international experience.• Management of an average annual budget of US$7 million and the management and negotiation of contracts with large suppliers such as AtosOrigin, Oracle, AMDOCS, Gartner Group, ValueTeam, Stefanini andothers.• 3 months experience in Rome/Italy coordinating the development of the Sales system.

Responsible for commercial point of sale (PoS) systems.• I led a team of 10 systems analysts and more than 15 external consultants, the vast majority of whom were foreigners of different nationalities, which provided me with a diverse cultural experience and communication challenges.• Managed, planned, budgeted, developed and administered contracts with suppliers.• Implemented the Integrated Sales System, TIM Maxitel's first service platform integrated with postpaid (BSCS) and prepaid (OPSC) billing systems, among other systems, reducing cell phone activation time that previously took 1 day to be completed to just a few minutes, optimizing service time and customer satisfaction.• Implemented and managed another 6 point-of-sale systems: Cashier, Service Queue Management, Self-Service ATM, Device Black List, Technical Assistance and Credit Validation.

Revolutionized the company's data analysis in partnership with a pioneering team by implementing the Operational Data Store (ODS) and Data Warehouse, enabling sophisticated, historical, integrated and performative analyzes that were previously impossible.

I coordinated the software factory for converting and adapting programs for the Millennium Bug, correcting more than 30,000 programs and contributing to the turn of the millennium without any serious incidents.

• Created naming standards that guaranteed the standardization, quality, availability, operationalization and documentation of IT systems and assets.• Led the development and implementation of the Systemic Object Standards System, which remains active nowadays and supports the management of the company's system assets and artifacts.• Dissemination of system development methodology and standards that led to the development of better quality, more assertive systems, with lower cost, resource optimization and better satisfaction of requesting users.

• Applied best data architecture and management practices to build the corporate data model and ensure quality, integration, security and data governance in systems development.• Participated in system developments, guiding systems analysts and architecting data models and integration with the corporate data model.• Implemented the Power Designer data modeling tool.• Built a data element encoder integrated into the Power Designer catalog that automated the Data Administrators coding task and ensured standardization and quality.

Consultant and Systems Analyst with extensive experience and involvement in IT projects for banks.

Responsible for the analysis and development in C language of the graphical module of the Salary Survey system, the main product offered by PROFIS.

• Development of online and batch programs in IDEAL languages for the CA-DATACOM database and COBOL, within the IBM MVS/XA environment.• Participation in system development projects.• System maintenance.