Alpa (Desai) Chokshi

Alpa (Desai) Chokshi Email and Phone Number

Adjunct Professor @ Montclair State University
New York, NY, US
Alpa (Desai) Chokshi's Location
New York City Metropolitan Area, United States
Alpa (Desai) Chokshi's Contact Details

Alpa (Desai) Chokshi work email

Alpa (Desai) Chokshi personal email

About Alpa (Desai) Chokshi

Business and marketing leader with 20+ years experience in Healthcare and Consumer Packaged Goods. Led global brands such as Bayer One A Day, Bausch + Lomb Eye Care (Lumify, Soothe, Alaway, Opcon-A), Wisk, 'all', ChapStick, Advil, and Sudafed. Focused on idea generation to successful execution that leads to profitable growth. Experience includes disruptive innovation, brand management, P&L ownership, business development, digital, social media, medical marketing/advisory boards and Rx-to-OTC switches.

Alpa (Desai) Chokshi's Current Company Details
Montclair State University

Montclair State University

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Adjunct Professor
New York, NY, US
Alpa (Desai) Chokshi Work Experience Details
  • Montclair State University
    Adjunct Professor
    Montclair State University
    New York, Ny, Us
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  • Bryleos
    Board Of Advisors
    Bryleos Jun 2024 - Present
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  • Marketing Strategy Advisors
    President And Founder
    Marketing Strategy Advisors 2023 - Present
    Provide marketing and strategy services to a range of clients across Pharma, Healthcare, and Biotech.
  • Bayer
    Innovation Lead, Nutritionals
    Bayer Jul 2021 - Jul 2023
    New York City Metropolitan Area
    Led acceleration and delivery of innovation for One A Day entry into supplements:- Created new, breakthrough healthy cellular aging and skin care supplements - Develop innovation strategy and pipeline- Scope future white spaces based on consumer insights- Develop differentiated consumer propositions- Manage development process working with local and global cross-functional teams to deliver successful launches
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  • Bausch & Lomb
    Associate Director, U.S. General Eyecare
    Bausch & Lomb 2009 - 2019
    Bridgewater, New Jersey, United States
    Marketing lead with P&L ownership for U.S. Bausch + Lomb General Eye Care. Launched Lumify, a groundbreaking eye drop that achieved category leadership and created a new, premium segment. Led breakthrough media campaigns for Soothe and Alaway brands resulting in significant brand growth.
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  • Pfizer
    Director New Products (Consultant) - Pfizer (Wyeth)
    Pfizer 2005 - 2009
    Madison, New Jersey, United States
    Developed new products pipeline and strategic roadmap focused on Rx-to-OTC switches.
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  • Pfizer
    Sr. Brand Manager (Consultant) - Pfizer (Wyeth)
    Pfizer 2000 - 2005
    Madison, New Jersey
    Marketing leader for Alavert new brand launch, Dimetapp, ChapStick, Preparation H, and Advil brands.
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  • Unilever
    Brand Manager
    Unilever 1997 - 2000
    New York, New York, United States
    Managed $350MM+ Wisk brand, one of Unilever's top 20 brands worldwide. Launched Wisk HE (1st detergent for front loading washers) and Wisk Pods, accelerating brand growth. Led 'all' Free/Clear medical marketing program resulting in #1 doctor recommended laundry detergent.
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Alpa (Desai) Chokshi Skills

Marketing Product Launch Cross Functional Team Leadership Market Analysis Strategy Global Marketing Segmentation Competitive Analysis Customer Insight Pharmaceutical Industry Marketing Management Product Development Product Management Market Planning Product Marketing

Alpa (Desai) Chokshi Education Details

Frequently Asked Questions about Alpa (Desai) Chokshi

What company does Alpa (Desai) Chokshi work for?

Alpa (Desai) Chokshi works for Montclair State University

What is Alpa (Desai) Chokshi's role at the current company?

Alpa (Desai) Chokshi's current role is Adjunct Professor.

What is Alpa (Desai) Chokshi's email address?

Alpa (Desai) Chokshi's email address is al****@****sch.com

What schools did Alpa (Desai) Chokshi attend?

Alpa (Desai) Chokshi attended The Wharton School, University Of Michigan College Of Engineering.

What skills is Alpa (Desai) Chokshi known for?

Alpa (Desai) Chokshi has skills like Marketing, Product Launch, Cross Functional Team Leadership, Market Analysis, Strategy, Global Marketing, Segmentation, Competitive Analysis, Customer Insight, Pharmaceutical Industry, Marketing Management, Product Development.

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