I have been working in Digital Marketing since 2015. As of this date, I had the opportunity to expand my portfolio by working with several companies from different field. Now, I integrate my academic background into new and productive marketing methods, in line with new requirements of the new era and apply them with my global innovation vision, for the companies which I am working for.Related to dynamism of Digital Marketing field, I am the one who loves his job and who has high enthusiasm to produce and create. I am always open minded with my innovative vision and eagerness to learn, with increasing the knowledge of different fields, target audiences. With this motivation, I always manage campaigns according to produce permanent and sustainable solutions to the problems.In the digital world where the boundaries of creation and production are removed, I aim to make reach the companies to the peak point and make their digital presence permanent.
Graten
View- Website:
- gratenconsultancy.com
- Employees:
- 1
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Founder And Marketing PartnerGratenIstanbul, Turkey -
Marketing ManagerEf Education First Sep 2023 - PresentIstanbul, Turkey -
FreelanceBionluk Mar 2016 - PresentFor several brands and companies from different sectors;- Copywriting- Creating SEO friendly web site and blog contents- Strategic planning and branding- Managing social media- Supporting e-commerce web site and managing marketplaces (Ticimax, Trendyol, Hepsiburada, Amazon, N11) -
Brand ManagerExtratik Mar 2023 - Sep 2023İstanbul, TürkiyeAs part of a global team, I was responsible for leading marketing activities for all group company brands, including Turkeyana Clinic, Top Clinic, Docnmore, Turkeyana Plus, Topharmacy, and Extratik, both in the local and global markets. My key responsibilities include:- Developing brand positioning, 360° communication, and marketing strategies for the long-term growth of the brands- Implementing marketing campaigns in line with brand objectives and executing innovative growth… Show more As part of a global team, I was responsible for leading marketing activities for all group company brands, including Turkeyana Clinic, Top Clinic, Docnmore, Turkeyana Plus, Topharmacy, and Extratik, both in the local and global markets. My key responsibilities include:- Developing brand positioning, 360° communication, and marketing strategies for the long-term growth of the brands- Implementing marketing campaigns in line with brand objectives and executing innovative growth strategies while ensuring reporting- Conducting regular market research, montoring competitors' activities, and keeping the brands up-to-date with market trends for strategic decision-making- Overseeing the creation and procurement of all online and offline marketing materials for group company brands- Organizing tasks from different departments, assigning responsibilities to related teams, and ensuring efficient workflow and on time delivery of tasks from departments, including Board, Clinics, Marketing, Sales, E-Commerce, CRM, B2B, Quality, and Human Resources- Monitoring and coordinating Influencer Marketing activities in both local and global markets and being involved in the approval process for contract agreements Show less -
Marketing ManagerMooble House Oct 2022 - Feb 2023İstanbul, Türkiye- Performing analysis based on local and international marketing activities (Creating Persona, SWOT, Competitor Analysis and Tracking, Benchmarking)- Managing agency workflow processes- Carrying out and managing studies to provide written and visual marketing materials related to marketing needs for local and international dealers, partners and showrooms- Developing marketing strategies to increase B2B and B2C sales activities in local and international markets based on quarterly… Show more - Performing analysis based on local and international marketing activities (Creating Persona, SWOT, Competitor Analysis and Tracking, Benchmarking)- Managing agency workflow processes- Carrying out and managing studies to provide written and visual marketing materials related to marketing needs for local and international dealers, partners and showrooms- Developing marketing strategies to increase B2B and B2C sales activities in local and international markets based on quarterly and annual targets, managing the processes of creating written and visual marketing materials in accordance to determined strategies- Planning the budget for 360° marketing activity plans with determined strategies, depending on local and international markets based on quarterly and annual targets, determining budget channel distributions, conducting and managing online and offline activities focused on B2B and B2C sales increase and brand awareness- Managing the social media and Google campaigns, performing data analysis and efficiency measurements, the campaign optimization processes- Managing the website written (Website contents and blog) and visual content creation, website improvement (UI/UX) and SEO processes (Turkish, English, German, French, Italian, Dutch, Slovak and Spanish)- Developing local and international social media strategies, creating written and visual content and managing the sharing processes (Instagram, YouTube, Twitter, Facebook)- Managing local and international e-mailing, performing data analysis and efficiency measurements- Managing sponsorship, brand collaboration, video production- Determining fairs suitable for the company, developing strategies and marketing activities for the fair, creating and supplying relevant materials, managing the processes- Identifying and executing projects on technological infrastructure by coordinating with different departments (Mobile Application, CRM and ERP Infrastructure, 3D Configurator Integration) Show less -
Digital Marketing ManagerInter Universe Teknoloji Hizmetleri A.Ş. Feb 2021 - Aug 2022Türkiye -
Digital Marketing ManagerCvibe Feb 2021 - Aug 2022İstanbul, Türkiye- Branding, setting target market, market research, developing data analysis and determining strategy, by integrating them with the brand concept- Creating the infrastructure and providing technological support for the software (Flow and algorithms, mockup, design, database development and documentation), management of outsource teams- Creating and managing written and visual contents of Static Website, Dynamic Website and application (UI/UX friendly design, English and Turkish… Show more - Branding, setting target market, market research, developing data analysis and determining strategy, by integrating them with the brand concept- Creating the infrastructure and providing technological support for the software (Flow and algorithms, mockup, design, database development and documentation), management of outsource teams- Creating and managing written and visual contents of Static Website, Dynamic Website and application (UI/UX friendly design, English and Turkish content), as well as SEO friendly contents and blogs- Creating English and Turkish content of the application, on App Store and Google Play- Performing user tests on the Dynamic Website and the application, monitoring user comments- Performing marketing analysis (SWOT, performing Competitor Analysis, Target Audience, Benchmarking)- Managing the social media and all other digital assets of the company- Preparing the budget infrastructure and budget distributions within the scope of 360° marketing activity plans, managing online and offline activity areas, related to customer acquisition and brand awareness- Performing SEO analysis and SEM campaigns, creating and managing Social Media and Search Engine Network campaigns and data analysis through Static Web Site, Dynamic Websites and the application via Third Party Applications- Managing e-mailing and Landing Page processes and data analysis process- Managing PR activities- Determining Marketing Department OKR and performing activities based on quarter targets- Reporting Marketing Department activities (Weekly, monthly, quarterly and annual)- Supporting the process of implementing the workflows of the Marketing, Sales, CRM Departments- Managing Corporate Communication process- Supporting campaign creation based on sales and brand collaborations- Managing CRM process- Supporting investment, legal, financial and human resources processes- Performing orientation processes of the company- Managing ISO processes Show less
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Digital Marketing & E-Commerce SpecialistMara Kozmetik Ve İlaç San.Dış Tic. Ltd. Şti. Jul 2020 - Feb 2021İstanbul, TürkiyeBased on Marketing Department;- Managing social media accounts (Preparing monthly calendar, determining the strategy on social media and taking part in design works related to strategy, sharing posts, reporting, organizing events, get back on demands from followers and customers)- Creating, managing and following advertisements on social media accounts- Performing SEO analysis and creating, managing, following SEM campaigns via Google marketing tools- Following web site… Show more Based on Marketing Department;- Managing social media accounts (Preparing monthly calendar, determining the strategy on social media and taking part in design works related to strategy, sharing posts, reporting, organizing events, get back on demands from followers and customers)- Creating, managing and following advertisements on social media accounts- Performing SEO analysis and creating, managing, following SEM campaigns via Google marketing tools- Following web site data, performing SEO analysis and creating SEM campaigns- Creating SEO friendly web site contents and blogs, managing all content creation process on e-commerce web site- Managing and following Instagram Store- Performing sector-based market research and competitive analysis for local and international level, developing and executing new strategies based on analysis- Executing all stages of Influencer Marketing campaigns. (Communication with influencers, brief, postings, following posting steps, share tracking and reporting)- Executing brand and product development, creating and carrying out the project management process (Defining product names and mottos, supporting and following product design processes)- Managing and supporting other in-house design works- Supporting Sales Department (Responding to customer feedbacks, order tracking and taking part in the operation process)- Tracking orders via web site based on Ticimax and following operation process- Following up of sales and operational processes on marketplaces, such as Trendyol, Hepsiburada, N11 and Amazon Show less -
Digital Marketing SpecialistExtratik Jan 2020 - Jun 2020Istanbul, TurkeyFor many brands from different sectors;- Developing strategy at global and local level, executing and following necessary campaigns (France, Belgium, Switzerland, Canada and all other Francophone countries)- Developing social media strategies and providing support to social media management- Creating and translating content in English, French and Turkish languages for social media and website, developing customer-specific content strategies at local and international… Show more For many brands from different sectors;- Developing strategy at global and local level, executing and following necessary campaigns (France, Belgium, Switzerland, Canada and all other Francophone countries)- Developing social media strategies and providing support to social media management- Creating and translating content in English, French and Turkish languages for social media and website, developing customer-specific content strategies at local and international level- Developing strategy, creating campaigns, executing, tracking and reporting on social media such as Facebook, Instagram, Snapchat and YouTube- Creating, executing and following campaigns on Google and social mediaManaging Influencer and Affiliate Marketing processes- Managing e-commerce platforms of the companies via Shopify and Wordpress panels- Creating all contents and blogs for e-commerce web site- Translating web site contents in Turkish, English, French- Managing and supporting design works Show less -
Marketing InternIstanbul Modern May 2019 - Oct 2019Istanbul, TurkeyBased on Marketing Department;- Supporting digital marketing activities and developing new strategies- Performing competitor analysis and reporting- Creating social media contents -
InternBrothers & Sisters Nov 2015 - Feb 2016Istanbul / TurkeyFor many brands from different sectors;- Developing appropriate strategies for advertising campaigns- Implementing 360° strategy for the campaigns- Performing competitor analysis and market research- Creating content for campaigns- Creating and executing strategies through social media channels- Media planning for advertising campaigns (TV / Radio / Print Media)- Creating content, article and advertising copywriting for website -
Traffic AgentÇelebi Ground Handling Turkey Dec 2011 - Mar 2013Istanbul Ataturk AirportAs a traffic agent dedicated to Lufthansa German Airlines;- Carrying out the boarding procedures of the passengers (Check-in & Boarding)- Checking travel documents of passengers -
Flight Operations InternTailwind Airlines Jul 2011 - Oct 2011Istanbul / TurkeyIn Flight Operations Department;- Checking flight documents- Recording the flight data in the electronic system -
Flight Operations / InternTailwind Airlines Jun 2010 - Sep 2010Istanbul / TurkeyIn Flight Operations Department;- Checking flight documents- Recording the flight data in the electronic system -
Flight Operations / InternTailwind Airlines Jul 2009 - Aug 2009Istanbul / TurkeyIn Flight Operations Department;- Checking flight documents- Recording the flight data in the electronic system
Alp Akman Skills
Alp Akman Education Details
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Innovation, Création Et Communication Digitale -
Information & Communication -
Sanat Tarihi -
Özel Sainte Pulchérie Fransız LisesiSözel Bölüm
Frequently Asked Questions about Alp Akman
What company does Alp Akman work for?
Alp Akman works for Graten
What is Alp Akman's role at the current company?
Alp Akman's current role is Founder and Marketing Partner.
What schools did Alp Akman attend?
Alp Akman attended Université Côte D'azur, Université Côte D'azur, Mimar Sinan Güzel Sanatlar Üniversitesi, Özel Sainte Pulchérie Fransız Lisesi.
What skills is Alp Akman known for?
Alp Akman has skills like Microsoft Excel, Powerpoint, Microsoft Office, Fransızca, Iş Geliştirme, Sosyal Medya, Araştırma, Ingilizce, Marketing, Seo, Seo Metin Yazarlığı, Arama Motoru Optimizasyonu.
Not the Alp Akman you were looking for?
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Alperen A.
İzmir, Türkiye -
Alperen AKMAN
İstanbul Üniversitesi - Cerrahpaşa M.D. Hastanesi Şirketinde Hasta HizmetleriIstanbul -
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