- Working closely with Product managers and Design Managers to create designs solutions to solve user problems and achieve product goals- User research - User interviews with users of product and SME’s- Create concept wireframes to validate user expectations- Creating Hi-fi wireframes and interactive prototypes as per Design guidelines- Presenting Concept and Hi-Fi wireframes to Business, Product and Engineering team- Co-ordinating with Engineering and Development teams for final design hand-off and product launch- Usability testing with help of clickable wireframes

Managing a team of designers to execute User Experience design for B2B and B2C projects of Blackstraw.ai

Tenoapp- Andriod, iOS and WebUser Experience & User Interface of Tenoapp – Leading education app for schools.Worked on various features like Messaging, Payments and Diary. Miniapps like Learning, Attendance, Timetable, Marks, Worksheets, Question bank. A complete suite for school.• Understanding the feature requirement from the Product team• Presenting a prototype of feature flow from start to finish, using Axure and Marvelapp, to product and development teams for clear understanding of what is expected. • Designing User Interfaces and applying usability principles to all platforms• Improve the GUI, solve navigational issues. Presenting new ideas to the team members to help acquire product goals.• Improving the UIs, standardizing templates and prototypes. Creating Style Guides and Standards for applications and websites to ease future development process.• Creating page layouts, Conceptual Design, High/Low Fidelity Prototypes.• Take active part in product features and flow. User research and testing.

ZALP - iOs and Web• Understanding the feature requirement from the Product team• Creating feature process flow• Creating Style Guides and Standards for applications and websites• Creating page layouts, Conceptual Design, High/Low Fidelity Prototyping using Axure.• Designing User Interfaces and applying usability principles to all platforms.• Take active part in user research and testing.

Currently I am into freelancing, developing websites and online promotionsDesign consultant for online promotional activities(Emailers, banners and social media) of Trendin.com - An AdityBirla Nuva initiative. Done various websites in a span of 2 years.Online shopping sites – Yellowfashion.in, HomeDecor.com, Indiakaswad.inEducational websites- www.kidsnkrayons.com, SmartQ.comOther websites` – www.cinemaexpress.in, Ulkahandicrafts.com

Responsible for the enitre web design/UI Design/User experience design of Hoonur.com - a website for media jobs and casting. Other websites include entertainmentnews.hoonur.com and videos.hoonur.comWork profile included, wireframing, design mockups etc... Was also responsible for product design for BolNitiBol which included logo design, designing social media pages...etcHoonur.com is a talent platform for actors, models, production staff, technicians and production house where they can promote themselves, share services and hire talent.Hoonur.com recently crossed 100000 live verified portfolios recently making it the biggest talent platform in the country.entertainmentnews.hoonur.com is a media news site and videos.hoonur.com(yet to be launched) is a online video streaming website.Bol Niti Bol - is Balaji's first initiative to create internet video series. Apply user-centered experience design practices to forthcoming new media products in the space of mobile, internet and online promotionOnline promotional campaign for Hoonur.com - advertising banners and promotional emails.Develop, evaluate, iterate and implement high quality detailed UI specifications for Balaji projects, including wireframes and final designsInformation Architect/ Interaction Design/ Usability, Visual Design and Front-End DevelopmentLogo Design for other Balaji Telefilms initiativesSuggest copy lines for promotion of product/feature.Suggest product/feature changes/additions for improving website goals.Ensure design specifications meet the strategic goals of the product and engineering teams and that products are deployed according to design specifications.Identify emerging best practices within Information Design

Website for Shaadicentre.com – Shaadi.com offline matrimonial serviceWebsite User Interface, structuring, navigation and overall design.Online Branding for Astrolife.comExecution of promotional campaigns for new reports introduced periodically by Astrolife.com. Delivering creative’s to clients like MSN.co.in, Rediff.com, Bindasspoll.com..etcIdeating innovative concepts for fresh campaign, where user response is triggered.Executions of banners, E-mailer campaigns, Promotional landing pages.Offline Branding for Astrolife.comBack-lit Sign board design for Astrolife Offline reports serviceVedic Reports design and layout for printed reportsDesigning of Letterheads, Visiting cards, EnvelopsGem Stone Packaging for Astrolife.comGem booklet for promotions of Gemstones of Astrolife.com StoreVideo Application in FlashVideo Application executed to preview Weekly Forecast by Marjorie Orr. Maintenance of Astrolife.com websiteUpdating articles on website.Creating designs for new reports introduced Introducing landing pages for special astrology physical products or astrology events

Touch screen designDesigned a Astrology based Touch screen kiosk interface for Ginger group – A subsidiary of Taj hotels. These are self check-in hotels. The GUI allows the guests to self check-in. The Astrology based touch screen was designed for Astrolife Branding. Keeping in mind the varied user base the design had to be captivating with an international feel along with an vedic essence. Web site for Astrolife.com as per web design guidelines and user analysis. Worked extensively on User interface of website, Branding, Astrology report designs. Internal promotional mailers for website.

Execution of promotional campaigns. Ideating innovative concepts for fresh campaign usign various forms of user interaction softwareAdvertising creatives for various website, Emailer campaigns, Promotional landing pages.