Alex Patsula Email & Phone Number

Toronto, Ontario, CA

Toronto, Ontario, CA

• Wave is a company that provides a suite of financial services and online software for small businesses. The company's first product was a free online accounting software designed for businesses with 1-9 employees.
• Perform business and product analysis using SQL for data extraction, Python/R for data analysis and Microstrategy for data visualization to generate optimal strategies for growth
• Design Microstrategy data model from the ground up using Architect and build required dependencies for dashboards using Developer
• Manage migration of Wave BI platform from SiSense to Microstrategy
• Conduct Data Analysis, Microstrategy, and SQL learning sessions to the organization to promote self-exploration and self-utilization of data
• Conduct ETL of data using Pentaho, which is further used in Microstrategy modeling or data analysis

• Automatify is an automation marketing firm with a track record of continuous growth and client satisfaction. Have you ever felt that you or your employees have to do same actions over and over again, spending hours of.
• Oversaw and managed development and launch of 4 SaaS products.
• Conducted internal analysis and projections for Automatify.
• Developed and implemented database infrastructure for Automatify products.
• Managed data transfer and migration from the platforms back into the database for further use.
• Developed analytical dashboards within Automatify platforms to give clients ability to generate meaningful reports and track their campaign KPIs.

Mississauga, Ontario, CA

• Metroland Media is a dynamic media company delivering vital information to millions of readers and subscribers across Canada. Metroland Media Group Ltd. is a wholly-owned subsidiary of Torstar Corporation.Websites in.
• Work in Hadoop ecosystem and utilize over 20 TBs of complex raw data to drive meaningful results.
• Analyze, transform and interpret email and purchase data to identify issues, trends, and insights to generate strategies and act upon them using SQL/Impala/Hive for data manipulation, SPSS/R/Python for data analysis.
• Develop meaningful KPIs for different levels of management. Design, build and distribute dynamic conditional dashboards to provide critical information on developed KPIs using Sisense.
• Build automated emails for 1 on 1 email content personalization using Talend, which leads to roughly 1 billion personal email sends annually across 3 brands.
• Model, develop, monitor and execute data cleaning and migration from various sources into Hadoop HDFS for further analysis or automation using Talend.

Toronto, CA

• I provided lectures and workshops on online marketing and business development strategies to small and medium sized businesses.One Million Acts of Innovation is a non-profit which exists to inspire and empower people.
• Developed and delivered lectures and workshops on online marketing optimization and business development strategies and data utilization to small and medium sized businesses.
• Delivered 32 workshop, conference and lecture sessions over the course of 2 years all over Ontario.

Concord, Ontario, CA

• Nova Solutions—is an Internet marketing firm located in the Greater Toronto Area. They were founded in 2005, and have been serving their clients all over the GTA for nearly 10 years. They have continued to follow three.
• Optimized clients’ SEM and SMM campaigns to optimize CPC, CPM and engagement.
• Analyzed clients’ websites to increase conversion, time on site and engagement as well as lower bounce rates by leveraging data from Google Analytics and HeatMap tools.
• Developed client reports and strategy recommendations to improve business performance.

Bachelor Of Commerce (B.Com.), Business Management, Marketing Major, Economics Minor, Entrepreneurship And Innovation Minor

Diploma, Marketing

Hootsuite Certification Program, Social Media

Social Media Marketing Bootcamp, Social Media Marketing