Alpay Burak Email & Phone Number

İstanbul, Türkiye

- Driving business development and go-to-market strategy to increase growth and revenue for the mobile app business-Managing field integration and growth executions to ensure seamless integration and successful launch of new products- Overseeing field marketing efforts to build brand awareness and drive user acquisition- Leading the launch of new products, including market research, competitor analysis, pricing strategy, and go-to-market planning- Collaborating with cross-functional teams to drive business growth and execute strategic initiatives- Creating and executing marketing campaigns for mobile apps, resulting in increased user acquisition and revenue growth- Collaborating with UI/UX designers and developers to bring mobile app products from concept to market- Implementing data-driven decision making processes to optimize marketing efforts and maximize ROI

Turkey

- Drove the brand image for On Premise Channel via executing customized development and implemented strategies to boost brand awareness addressing the local needs per premise.- Created & Executed Consumer Marketing Activities- Created & Executed Industry Marketing Activities- Supported field team in order to execute On Premise Digital Marketing Projects- Created & Executed added value concepts and tailor made (POS) solutions- Created & Executed Image building events- Managed Agencies with OnP Marketing Team ( 2 direct reports )- Involved opinion leaders & stakeholders to relevant projects- Trained Field Sales Force Team( Sales, AVC, POS )- Created yearly OnP Marketing business plan- Planned & managed Budgets ( POS, Events, Marketing Activities )- Increased Red Bull T&A in On Premise occasion

Marmara Region

- Coached and trained regional field force ( Direct reports )- Secured and optimized the relation with all regional business units- Organised & managed indoor and outdoor events, fair and special projects. - Supported Red Bull National & International Project- Managed Distribution Parners- Negotiated and implemented commercial partnership agreements. - Managed of the local on-premise investment Budget.

Istanbul/Tr

- Researched the gastronomy chain locations throughout Turkey. Analyzed the universe of railway, air way, sea route, inflight services, catering services.- In light of these researches established good and strong relations with purchasing responsible, general managers and chain owners.- Made yearly sales agreements.- Controlled the orders and the quotas of the chain locations that are already being worked with.- Created the sales activities in order to increase the sales in time bound.- Researched other market players actions, giving feedbacks and preparing reports.

- Increased penetration and sales volume in Bosphorus, Etiler, Ulus, Levent, Maslak, Kilyos, territories.- Transferred On premise Know-how and Red Bull culture to the customers.- Permanent teamwork with other Musketeers and communicated with Regional Manager- Protected & Grew On Premise accounts in the related region. - Managed distributor in order to penetrate Red Bull products.- Positioned the Red Bull brand and the Red Bull product portfolio in the territory.- Drove cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution.- Negotiated and implemented commercial partnership agreements.- Observed and reported of competitor activities.- Utilized POS tools appropriately (Point of sale materials) to drive vertical growth.

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