Alper Ardicoglu

Alper Ardicoglu Email and Phone Number

Head of Trade Marketing and AFH Channel @ AVOYA
İstanbul, İstanbul, TR
Alper Ardicoglu's Location
Istanbul, Istanbul, Türkiye, Turkey
Alper Ardicoglu's Contact Details

Alper Ardicoglu personal email

About Alper Ardicoglu

Sales and Marketing Professional with 15+ years of an accomplished record of leadership and success in fast paced FMCG industry. Alper has a strong industry know-how in FMCG with strong strategic focus and operational skills. His innovative, communicational, project management and agile skills have consistently delivered exemplary results. Demonstrated ability to work effectively with inside-outside stakeholders, leading teams, accounts, distributors and projects. Fluent in English and native in Turkish.

Alper Ardicoglu's Current Company Details
AVOYA

Avoya

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Head of Trade Marketing and AFH Channel
İstanbul, İstanbul, TR
Website:
avoya.com.tr
Employees:
34
Alper Ardicoglu Work Experience Details
  • Avoya
    Head Of Trade Marketing And Afh Channel
    Avoya
    İstanbul, İstanbul, Tr
  • Avoya
    Head Of Trade Marketing & Afh Channel
    Avoya Feb 2022 - Present
    Istanbul, Turkey
    Member of a core team that builds up a new beverage brand with the whole operation that contains:• Building up end to end sales and distribution strategy, adjusting customer universe for reaching the target audience and company objectives.• Analyzing and evaluation of market and consumer behaviors.• Planning Go to market strategy.• Building up Trade Marketing strategy starting from scratch.• One of the decision makers for sales forecasting, pricing, and… Show more Member of a core team that builds up a new beverage brand with the whole operation that contains:• Building up end to end sales and distribution strategy, adjusting customer universe for reaching the target audience and company objectives.• Analyzing and evaluation of market and consumer behaviors.• Planning Go to market strategy.• Building up Trade Marketing strategy starting from scratch.• One of the decision makers for sales forecasting, pricing, and distribution.• Planning the future expansions for new markets. Show less
  • Coca-Cola İçecek
    Channel And System Development Executive
    Coca-Cola İçecek Apr 2015 - Feb 2022
    Istanbul, Turkey
    • Acting as a PMO of channel execution operation with a budget of ~300 M ₺ across Turkey. Operation contains +500 merchs, 7 offices and +50 distributors.• Management of vendors and distributors in business KPI alignment and execution quality terms.• Finding out improvement areas and evaluation of Go to Market strategy, take-action when needed.• Developing healthy and productive relationships between vendors, distributors, and stakeholders within company.• Designing and… Show more • Acting as a PMO of channel execution operation with a budget of ~300 M ₺ across Turkey. Operation contains +500 merchs, 7 offices and +50 distributors.• Management of vendors and distributors in business KPI alignment and execution quality terms.• Finding out improvement areas and evaluation of Go to Market strategy, take-action when needed.• Developing healthy and productive relationships between vendors, distributors, and stakeholders within company.• Designing and governance of channel-based outlet segmentation.• Monitoring financials and metrics of key business to maximize revenues and minimize operational costs.• Governance of business technologies that are used by sales teams on the field. Show less
  • Coca-Cola İçecek
    Red Project Executive
    Coca-Cola İçecek Dec 2017 - Oct 2018
    Istanbul, Turkey
    • Project Lead with a budget of 70 M ₺ for monitoring in-store availability and visibility • Tracking performance of ~1500 salespeople covering 30B ₺ annual revenue from 300k outlets.• Finding out improvement areas in execution ability for all channels through market trends.• Evaluation of Marketing and Sales strategies by ensuring execution capabilities and compliance.• Guiding teams for gaining share at point of sales.• Delivering insights to Marketing and Sales teams to… Show more • Project Lead with a budget of 70 M ₺ for monitoring in-store availability and visibility • Tracking performance of ~1500 salespeople covering 30B ₺ annual revenue from 300k outlets.• Finding out improvement areas in execution ability for all channels through market trends.• Evaluation of Marketing and Sales strategies by ensuring execution capabilities and compliance.• Guiding teams for gaining share at point of sales.• Delivering insights to Marketing and Sales teams to drive strategic planning process with analysis of market execution performances.• Governance of business technologies that are used by sales teams on field. Show less
  • Coca-Cola İçecek
    Distributor Executive
    Coca-Cola İçecek Feb 2015 - Apr 2015
    Ankara, Turkey
    • Coordination of sales team and distribution process.• Efficiency of stock level for customers within the responsible territory.• Implementing annual and monthly plans and taking action when necessary.• Looking for improvement areas for increasing corporate identity for marketing, financial, legal, HR manners. Developing healthy and productive relationship with stakeholders.• Tracking equipment and asset efficiency.
  • Coca-Cola İçecek
    Account Executive
    Coca-Cola İçecek May 2012 - Feb 2015
    Ankara, Turkey
    • Responsible from the field operation, account, and P&L management stages separately in different periods.• Managing highly qualified sales and execution teams for improving brand & package sales.• Managing DME and promotion budgets for related territory or accounts.• Collaborating with customers for annual joint business plans and trends.
  • Coca-Cola İçecek
    Pre-Seller
    Coca-Cola İçecek Mar 2011 - May 2012
    Ankara
    • Penetrating and selling all product range of CCI in related territory.• Establishing healthy relationship with current and potential new clients.• Realization of sales and execution targets in monthly base.• Ensure that shortages, outstanding and collections are settled with the Accounts Department • Reflect high standards of performance in implementing the trade promotions and marketing activities• Tracking equipment and asset efficiency.
  • Cengi Insaat
    Procurement Associate
    Cengi Insaat Mar 2010 - Apr 2011
  • Evren Nakliyat
    Sales Person (Part-Time)
    Evren Nakliyat 2002 - 2010
    Ankara, Turkey

Alper Ardicoglu Skills

Sales Management Customer Service Management Market Research Fmcg Crm Sales Marketing Business Planning Budgets Analysis Customer Relations Key Account Management Team Motivation New Business Development Business Process Improvement Business Development Customer Relationship Management Sales Operations Fast Moving Consumer Goods Route Optimization Business Efficiency Marketing Strategy

Alper Ardicoglu Education Details

Frequently Asked Questions about Alper Ardicoglu

What company does Alper Ardicoglu work for?

Alper Ardicoglu works for Avoya

What is Alper Ardicoglu's role at the current company?

Alper Ardicoglu's current role is Head of Trade Marketing and AFH Channel.

What is Alper Ardicoglu's email address?

Alper Ardicoglu's email address is al****@****ail.com

What schools did Alper Ardicoglu attend?

Alper Ardicoglu attended Ucla Extension, Bilkent University, Ted Ankara Koleji.

What are some of Alper Ardicoglu's interests?

Alper Ardicoglu has interest in Children, Civil Rights And Social Action, Environment, Science And Technology, Animal Welfare, Arts And Culture.

What skills is Alper Ardicoglu known for?

Alper Ardicoglu has skills like Sales Management, Customer Service, Management, Market Research, Fmcg, Crm, Sales, Marketing, Business Planning, Budgets, Analysis, Customer Relations.

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