Alper Ardicoglu Email & Phone Number

İstanbul, İstanbul, Tr

Istanbul, Turkey

Member of a core team that builds up a new beverage brand with the whole operation that contains:• Building up end to end sales and distribution strategy, adjusting customer universe for reaching the target audience and company objectives.• Analyzing and evaluation of market and consumer behaviors.• Planning Go to market strategy.• Building up Trade Marketing strategy starting from scratch.• One of the decision makers for sales forecasting, pricing, and… Show more Member of a core team that builds up a new beverage brand with the whole operation that contains:• Building up end to end sales and distribution strategy, adjusting customer universe for reaching the target audience and company objectives.• Analyzing and evaluation of market and consumer behaviors.• Planning Go to market strategy.• Building up Trade Marketing strategy starting from scratch.• One of the decision makers for sales forecasting, pricing, and distribution.• Planning the future expansions for new markets. Show less

Istanbul, Turkey

• Acting as a PMO of channel execution operation with a budget of ~300 M ₺ across Turkey. Operation contains +500 merchs, 7 offices and +50 distributors.• Management of vendors and distributors in business KPI alignment and execution quality terms.• Finding out improvement areas and evaluation of Go to Market strategy, take-action when needed.• Developing healthy and productive relationships between vendors, distributors, and stakeholders within company.• Designing and… Show more • Acting as a PMO of channel execution operation with a budget of ~300 M ₺ across Turkey. Operation contains +500 merchs, 7 offices and +50 distributors.• Management of vendors and distributors in business KPI alignment and execution quality terms.• Finding out improvement areas and evaluation of Go to Market strategy, take-action when needed.• Developing healthy and productive relationships between vendors, distributors, and stakeholders within company.• Designing and governance of channel-based outlet segmentation.• Monitoring financials and metrics of key business to maximize revenues and minimize operational costs.• Governance of business technologies that are used by sales teams on the field. Show less

Istanbul, Turkey

• Project Lead with a budget of 70 M ₺ for monitoring in-store availability and visibility • Tracking performance of ~1500 salespeople covering 30B ₺ annual revenue from 300k outlets.• Finding out improvement areas in execution ability for all channels through market trends.• Evaluation of Marketing and Sales strategies by ensuring execution capabilities and compliance.• Guiding teams for gaining share at point of sales.• Delivering insights to Marketing and Sales teams to… Show more • Project Lead with a budget of 70 M ₺ for monitoring in-store availability and visibility • Tracking performance of ~1500 salespeople covering 30B ₺ annual revenue from 300k outlets.• Finding out improvement areas in execution ability for all channels through market trends.• Evaluation of Marketing and Sales strategies by ensuring execution capabilities and compliance.• Guiding teams for gaining share at point of sales.• Delivering insights to Marketing and Sales teams to drive strategic planning process with analysis of market execution performances.• Governance of business technologies that are used by sales teams on field. Show less

Ankara, Turkey

• Coordination of sales team and distribution process.• Efficiency of stock level for customers within the responsible territory.• Implementing annual and monthly plans and taking action when necessary.• Looking for improvement areas for increasing corporate identity for marketing, financial, legal, HR manners. Developing healthy and productive relationship with stakeholders.• Tracking equipment and asset efficiency.

Ankara, Turkey

• Responsible from the field operation, account, and P&L management stages separately in different periods.• Managing highly qualified sales and execution teams for improving brand & package sales.• Managing DME and promotion budgets for related territory or accounts.• Collaborating with customers for annual joint business plans and trends.

Ankara

• Penetrating and selling all product range of CCI in related territory.• Establishing healthy relationship with current and potential new clients.• Realization of sales and execution targets in monthly base.• Ensure that shortages, outstanding and collections are settled with the Accounts Department • Reflect high standards of performance in implementing the trade promotions and marketing activities• Tracking equipment and asset efficiency.

Ankara, Turkey

Marketing

B.A., Business Information Management

Education record