Alper Balibeyoglu Email & Phone Number

Istanbul, Turkey

Istanbul, Türkiye

Istanbul, Turkey

• Create and deliver plans that drive employees’ understanding of company priorities and key initiatives through engagement and alignment with the vision and business strategy• Selection of most relevant communication media and channels to efficiently reach out to relevant target group for each country• Advise, ensure and develop effective communications strategy for C-Level• Develop the annual communications/marketing plan to align with the strategic plan• Set-up, drive and implement digital marketing strategy • Oversee and promote liaison with the corporate Projects & Operations’ Creative Services, Media Management and Events teams• Conduct internal communication campaigns in alignment with HR department• Establish measurement of efficiency of communications campaigns• Set-up, drive and implement CSR projects• Ensure flow of information within the organization via the most effective channels• Conduct third party relations in order to prepare and design products’ posters, news and brochures etc.• Keep up to date the corporate website and intranet• Follow-up of recent digital trends• DRI of Internal Communications Team• Local Product Owner of e-Channel (e-commerce website)

İstanbul

• Marketing communications execution: adaptation of globally available communication materials and development of new communication material (where required), e. g. printed collaterals (brochures, flyers, datasheets, catalogues…), videos/moving pictures and campaigns incl. advertisement both visually and in terms of messaging; oversee and steer production of communication materials• Selection of most relevant communication media and channels to efficiently reach out to relevant target group• Ensure compliance with corporate design/branding for all communication measures• Support the delivery of new sales through proactive customer communications, including e.g.: brand management, Social Media communication, acceleration of e-channel development, sales promotion• Implement consistent communication support for sales & marketing, also including identification of required channels, systems and features, e.g. for digitalisation or online marketing• Ensure and conduct timely and professional communications for product launches• Leverage regionally/locally implemented research to gain further information on communications• Alignment of communication concepts and regional/local requirements across the different functions (global/regional/local customer communications) as well as across the business• Proactive best-practice sharing, identification of synergies, cross-regional topics and implantation of these• Create and deliver plans that drive employees’ understanding of company priorities and key initiatives through engagement and alignment with the vision and business strategy• Work together with the local HR team, to oversee the development and maintenance of an appropriate level of internal communications capability across the organization• Oversees content compilation of all country internal communications vehicles, including Intranet, e-mail announcements and newsletters.

Ankara, Turkey

• Translate business goals into digital marketing objectives, execute communication plan, and support local operative marketing plan• Work with internal teams on delivering website assets to ensure customer/dealers/stakeholder sites, email marketing, social media management, Adwords management, seo efforts, and any other task requiring digital expertise • Work with external agency partners and internal marketing management teams to develop campaign strategies, tactics, action plans and timelines based on project scope, schedule and budget• Implement global and regional projects or campaigns respect of guidance and adapted to local market needs • Design and execute, monitor local specific digital initiatives, according to communication and marketing managers’ requirement and business objectives. This includes manage digital marketing deliverables including design, planning, implementation, monitoring, optimization, analysis and reporting• Use analytic tools to track, monitor performance. Prepare qualitative and quantitative analysis reports to inform various audiences of performance in all dimensions of digital marketing efforts, and showcase the impact achieved. Make recommendations to improve performance• Continually optimize digital assets, explore new developments in the digital landscape to find ways to more effectively and efficiently deliver communication and business objectives, including social media, blogs, user generated content outlets and other relevant digital channels• Share digital best pratices at local, regional and within digital CoP• Collaborates with key internal teams to improve defining platforms, governance, key processes and ownership surrounding our digital assets and tools• Drives competitive Intelligence and trend scouting with respect to Digital Marketing activities at local level• Preparing local catalogues, brochures• Proofreading of marketing materials• Management of local events (roadshow, exhibitions etc.)

Ankara, Turkey

• Responsible for creating new digital communication ideas. Preparing, deciding and executing digital communication strategies• Overseeing all corporate digital efforts; community management (content creation, reputation management, apps/contests, employee social media usage guide), crisis management and analysis• Entry, update, control and approval of the Society's digital media contents• Communication and coordination with the agency• Develop digital strategic briefs/plans, frameworks, and project implementation documents• Identify new digital business opportunities• Social media management as Facebook, Twitter, Linkedin, Instagram …etc• Assisting corporate communications efforts• Establishing and managing communications with 3rd parties• Creating corporate presentations in TR and EN

Ankara, Turkey

Executive Mba, Business Administration And Management, General

Master'S Degree, Strategic Communications Management

Activities and Societies: Communication Society Master Degree thesis: How do the social media verification badges contribute.

Bachelor'S Degree, Philosophy

Activities and Societies: ESN Society

Mathematics