Alper Yurtsever Email & Phone Number

İstanbul, Türkiye

İstanbul, Türkiye

İstanbul, Türkiye

• I took active roles in digital and performance marketing activities that will enable CarrefourSA Online Market and carrefoursa.com to achieve their target revenues and achieve their e-commerce growth targets.
• I have effectively used digital marketing tools such as Google Ads, Facebook Business Manager, GA4, Yandex Direct, Adjust, Emarsys, Criteo, RTB House.
• I worked actively in the fields of performance marketing, programmatic and app marketing and made proactive business developments.
• I worked with agencies for the management, organization and development of digital marketing campaigns, I managed the operational processes and directed the agencies to ensure that performance marketing activities were.
• I carried out mailing activities to more than million+ people via the Emarsys tool and reported the results. I've done studies for higher CTR rates.
• I provided and reported on monthly budget control, planning and correct expenditure.

Istanbul, Turkey

• I created performance marketing strategies, organized regular operations and provided improvements for brands in E-Commerce, Technology, Tourism, Health, Finance, Education and various B2B-B2C sectors.
• I have effectively used digital marketing tools such as Google Ads, Facebook Business Manager, LinkedIn Ads, DV360, Yandex Direct, Insider, GA4, HubSpot, Supermetrics, Google Data Studio, Criteo, Ahrefs, Semrush.
• I led the performance marketing team and managed the digital marketing processes of the brands we are responsible for.
• I took part in the technical setup processes or provided the setups in order to measure the data of digital campaigns and count the actions. I created data reports to make sense of the data.
• I gave trainings to brands in the HubSpot tool and took an active role in consultancy processes.
• I conducted or took part in the marketing campaigns of brands with high monthly budgets.

Ataşehir, İstanbul

• Developed 360° digital marketing strategies for B2B and B2C companies. Strategies focused on lead generation and demand generation for B2B companies, sales and brand awareness for B2C companies were implemented.
• In the B2B area, a 70% increase in lead generation rate and a 20% increase in conversion were achieved in the campaign with the target of lead generation.
• In the B2C area, an active role was taken in the campaign, which achieved a sales increase rate of 135% and a conversion increase of 35%, in the campaign targeting a sales-oriented strategy.
• Digital advertising campaigns were developed and implemented for the MENA, EMEA, Europe and Turkey regions on Facebook / Instagram, LinkedIn and Google digital channels.
• An active role was taken in the SEO strategy, which increased traffic by 60% in 12 months in site visits and promoted it to the top 3 positions for the search results page.
• Implementation and development studies were carried out within the scope of e-mail marketing.

Lisans Derecesi, Sociology

Bachelor'S Degree, Sociology, Preparatory School - B2