Responsible for ;- Digital Data & Analytics ( Custom Attribution Modelling, Product Scoring with ML &GenAI, LTV Models for Performance Channels, Data Unification, Data Collection)- Performance Channels- SEO- Adtech

- Working on daily basis with other team members to build digital strategies specialized on programmatic advertising across all different channels and making sure that daily operations of the organization are planned, coordinated and controlled. - Working closely with publishers and technology providers to develop buying process and performance - Boosting company efficieny through technology upgrades and process improvements. - Giving consultancy to the Brands for their Ecommerce and Digital Marketing operations - Preparing the right marketing strategy for the New Businesses through their needs and goals with the team - Creating a report structure based on the client’s goals and objectives

Managing and planning daily digital marketing activities with the team through 4 platforms ( Web, Mobil-web, Android, IOS ) Managing all the performance channels (Google Adwords, Social Media Advertising, Re-targeting, E-mail Marketing, Affiliate Marketing, Yandex, SEO etc. ) with the team and combining the strategy with CRM segmentation in a 360 degree communication.Allocating the budget across the agencies and the team members with their Key Performance Indicators and strategies ( CPI, CPO, LTV, ROI metrics and Retention Cohort analysis )Planning and improving the web and app analytics reports processes monthly, through the needs of our strategiesHaving profit and loss management process of all digital marketing budget monthly and yearlyManaging all the channels’s technical improvements with the development teamPlanning and scheduling the Multi-variate and A/B Tests with the team members on Google Optimize 360 for UX improvementsSetting up all the tracking implementations for apps and websites with the development team and agency through Google Tag Manager ( All Google Analytics Set up include Enhanced Ecommerce, Adjust App Tracking, Third Party Scripts implementations, Cookie for data collecting, GTM datalayer, Onpage and inapp events system implementation)Analyzing and creating customer segmentations with CRM team through Recency, Frequency and Monetary. Calculating the loyalty and churn rates as well as taking actions to increase the retention rate by using on-site and off-site communication tools. Planning campaigns and all the visual contents weekly with the Visual Content teamPresenting all weekly and monthly reports to the C-Level.Managing the implementation of SAP Marketing and Hybris E-commerce Project with SAP Hybris Team ( Creating User Stories, Setting up Tracking System and Data Implementation)

-Planning of the monthly digital marketing budget and distribution of required media channels (Google Adwords, Facebook, Criteo, Sociomantic,RTB House Affiliate Marketing, Email Marketing, SEO ) and platforms (Web, Mobile-web, IOS, Android)-Allocating the budget across the team members with their KPIs and plans of the month-Distribution, supervision and analysis of actions to be taken based on monthly budget and objectives-Administration of optimization processes of every campaign in accordance with metrics as CPI, CPO,ROI, ROI/Order, ROAS, LTV-Making of monthly performance and segment based reports by the channels and platforms and submission of the above-mentioned to senior management.-Weekly evaluation of “Visitor”, “E-commerce” and “Goal” through Google Analytics and other subsidiary tools, and planning of future actions and catching up the team about strategy-Implementing of Google Analytics Events, essential tracking scripts, Enhanced E-Commerce etc. on the website through Google Tag Manager-Managing the process of Content Analysis , A/B tests and Recommendation tools used on websites and planning development with the team-Conduct of marketing operation on website development in cooperation with the Information Technologies Department-Planning of visual content to be used at marketing media and weekly conveyance of these to the Design expert-Educating the team members about their needs and specializing them on their main area

As a digital marketing specialist on IPEKYOL | TWIST | MACHKA brands; Managing and distributing digital marketing monthly budget to effective channels related to conversion rates and ROI valuesAnalysing conversion rates and implementing experiement or tests to get best ROI value for three brands.Analysing A/B test and recommendation tools results from web analytic tools and brief about the sites contentsAnalysing data from related interfaces to create customized reports calculating key performance indicators, metrics and trends, Setting up tracking codes or other web analytic tools to get data and improve engagement of sites.

Managing and executing marketing channels such as Adwords, Facebook, Affiliate, Media etc.and monthly Digitalmarketing budget for 5 brands of the company( Topshop, Walkmaxx, Delimano, Dormeo, Stilimo)Analyzing all the actions comes from Marketing channels and reporting them to the Regional ManagerPlanning and briefing all the visual contents to the Design ExpertMaking A/B tests through the visual content to get the best CTR and CR results