•Constructed demand models to forecast Top-Line P&L in a monthly, quarterly, and yearly basis for 7 European Countries, including order volume, net revenue, discount budget, and gross profit. •Worked closely with Director of Growth and Europe Leadership team:-Conducted ad hoc analysis such as sensitivity and impact analysis for strategic decision-making -Involved defining KPIs, preparing KPI list, and involving dashboard design of the important KPIs with Data BI team.•Led profitability initiatives in order to optimize Gross Profit across 7 European Countries.•Took part in Topline PMI process of Gorillas Acquisition.

Took part in tracking projects as well as ad hoc projects including behavioral segmentation, pricing test, concept test etc.

TA of QMBU301 (Quantitative Methods in Business Administration)

Assisted research projects in the domain of:-Leadership (to Zeynep Aycan)-Marketing Strategy and Managerial Decision Making (to Nükhet Harmancıoğlu)