15 years international experience in Retail and Wholesale, E-commerce, Category Management, Export.Specialized in fashion and luxury sector: Jewelry, watch, cosmetic, textile and shoes & bags. Negotiation and sales techniques. B2C & category management, budget management. Team Management. Analyzing and reporting of trends, evaluation of the potential, opportunities and competition, market research, marketing, business performance. 9 years in e-commerce including 7 years in a marketplace. Merchandising, distribution, ordering, stock management, replenishment. Strategy and control of commercial activity, project management. Definition of the annual objective, KPIs, planning of annual budgets. 4 years in B2B and export. Creation, development, conceptualization, positioning and sale of a new brand. International mobility & multiculturality.
-
Co-FounderSuelda Mar 2019 - PresentParis, Île-De-France, FranceDevelop sustainable brand with the vision to inspire a new concept in Fashion.Participated in all aspects of business from market research, sales, finance to operations and marketing. Formulated the vision, goals, and objectives. Built and maintained professional relationships with potential investors and partners; attended business events all around the world. -
Fashion Group Category DirectorN11.Com Dec 2015 - Feb 2019Responsible of all Fashion subcategories (Apparel, Shoes&Bags, Cosmetics, Watches, Jewelry, Eyewears, etc.). Planning and managing yearly budgets. Setting business strategies to increase sales, profit and market share. Determining KPIs for the categories. Managing the group, monitoring the business activity. -
Category Group Manager G&CN11.Com Aug 2014 - Dec 2015Makes cost/benefit analyses, plan, organize and coordinate work in order to reach team targets. Planning and managing yearly budgets. Setting business strategies to increase sales, profit and market share. Determining KPIs for the categories. Managing the group, monitoring the business activity. Evaluating the consumer buying patterns, product sales, and market trends of the category to decide the structure of the assortment. Analyze, determine and follow strategies for all subcategories
-
Category Manager / Jewellery - WatchesN11.Com Sep 2012 - Aug 2014Online Category Management. Responsibility to reach yearly targets of the category. SKU analysis, Brand efficiency management. Main procurement responsibility; negotiation of contracts with vendors and distributors in terms of trade conditions. Evaluating the consumer buying patterns, product sales, and market trends of the category to decide the structure of the assortment.
-
Senior Category ManagerHepsiburada.Com Feb 2011 - Aug 2012Online Category Management (Purchasing, concept/design, trade marketing). Responsibility to reach yearly profit & turnover, to make operational and nonoperational margin targets of the category in online area. SKU analysis, Brand efficiency management. Budget & Income Management; preparation & implementation of marketing budget and plans for each product group. Determining KPIs for the category. Managing the category, monitoring the business activity. Main procurement responsibility; negotiation of contracts with vendors and distributors in terms of trade conditions. Evaluating the consumer buying patterns, product sales, and market trends of the category to decide the structure of the assortment. Following up the forwards and backwards of the supply chain. -
Category ManagerGoldaş Nov 2008 - Dec 2011Planning and managing yearly budgets. Setting business strategies to increase sales, profit and market share. Product and concept development in reliance with Brand Image. Ranging through customer demand, market and store layout. Setting and applying pricing strategies. Ordering and supply chain management. Improving stock management for best stock turnover. Planning and managing Marketing Activities; Promotional Plans, Catalogs, CRM Campaigns, Product Launches. Managing e-commerce product assortment. Preparing Visual Merchandising Standards with VM team for best presentation and space performance. Training sales teams about products and concepts. Visiting Worldwide Fairs, following innovations. -
Export Area Sales ManagerGoldaş Apr 2004 - Nov 2008Marketing research reports, export–import figures, consumer behavior data, economic status and carried out competitor’s analysis. According to the data, found potential customers and new projects. Worked on marketing projects targeting key accounts & large corporate customers. Preparation of plans, presentations and analysis. Coordinated and attended all the fairs in many countries. Carried out the regional sales and marketing activities for the European region. Improved the concept of the brand, positioning in foreign markets, supplying products, sales analysis, and coordination with offices.
Alper Meral Education Details
Frequently Asked Questions about Alper Meral
What company does Alper Meral work for?
Alper Meral works for Suelda
What is Alper Meral's role at the current company?
Alper Meral's current role is Commercial Director.
What schools did Alper Meral attend?
Alper Meral attended Istanbul University, Galatasaray Lisesi.
Not the Alper Meral you were looking for?
-
-
1mudo.com.tr -
-
Alper Meral
Gumushane
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial