Alper Meral Email & Phone Number

Paris, Île-De-France, France

Develop sustainable brand with the vision to inspire a new concept in Fashion.Participated in all aspects of business from market research, sales, finance to operations and marketing. Formulated the vision, goals, and objectives. Built and maintained professional relationships with potential investors and partners; attended business events all around the world.

Responsible of all Fashion subcategories (Apparel, Shoes&Bags, Cosmetics, Watches, Jewelry, Eyewears, etc.). Planning and managing yearly budgets. Setting business strategies to increase sales, profit and market share. Determining KPIs for the categories. Managing the group, monitoring the business activity.

Makes cost/benefit analyses, plan, organize and coordinate work in order to reach team targets. Planning and managing yearly budgets. Setting business strategies to increase sales, profit and market share. Determining KPIs for the categories. Managing the group, monitoring the business activity. Evaluating the consumer buying patterns, product sales, and market trends of the category to decide the structure of the assortment. Analyze, determine and follow strategies for all subcategories

Online Category Management. Responsibility to reach yearly targets of the category. SKU analysis, Brand efficiency management. Main procurement responsibility; negotiation of contracts with vendors and distributors in terms of trade conditions. Evaluating the consumer buying patterns, product sales, and market trends of the category to decide the structure of the assortment.

Online Category Management (Purchasing, concept/design, trade marketing). Responsibility to reach yearly profit & turnover, to make operational and nonoperational margin targets of the category in online area. SKU analysis, Brand efficiency management. Budget & Income Management; preparation & implementation of marketing budget and plans for each product group. Determining KPIs for the category. Managing the category, monitoring the business activity. Main procurement responsibility; negotiation of contracts with vendors and distributors in terms of trade conditions. Evaluating the consumer buying patterns, product sales, and market trends of the category to decide the structure of the assortment. Following up the forwards and backwards of the supply chain.

Planning and managing yearly budgets. Setting business strategies to increase sales, profit and market share. Product and concept development in reliance with Brand Image. Ranging through customer demand, market and store layout. Setting and applying pricing strategies. Ordering and supply chain management. Improving stock management for best stock turnover. Planning and managing Marketing Activities; Promotional Plans, Catalogs, CRM Campaigns, Product Launches. Managing e-commerce product assortment. Preparing Visual Merchandising Standards with VM team for best presentation and space performance. Training sales teams about products and concepts. Visiting Worldwide Fairs, following innovations.

Marketing research reports, export–import figures, consumer behavior data, economic status and carried out competitor’s analysis. According to the data, found potential customers and new projects. Worked on marketing projects targeting key accounts & large corporate customers. Preparation of plans, presentations and analysis. Coordinated and attended all the fairs in many countries. Carried out the regional sales and marketing activities for the European region. Improved the concept of the brand, positioning in foreign markets, supplying products, sales analysis, and coordination with offices.

Education record

Education record