In my current role as Director of E-commerce for a Men's Activewear brand, I oversee overall online sales strategies and operations. I have successfully created and executed online promotional campaigns across platforms like Meta and Google, driving significant revenue growth. My expertise in managing Shopify e-commerce, handling CSS, and ensuring seamless end-to-end order fulfillment has contributed to improved customer satisfaction and increased sales.

I had the privilege of working with prominent clients in the education and healthcare sectors. Managing an impressive budget of 3 million dollars, I strategized and executed online promotional campaigns for Tier 1 educational institutions and a group of hospitals and clinics. Through my efforts, I generated over 1000 converted leads and created impactful awareness campaigns across India. Additionally, I honed my web development skills and became proficient in various technologies, further enhancing my ability to deliver comprehensive digital marketing solutions.

In 2019, I had the opportunity to establish an online store for the shop, taking on the role of a working partner. Utilizing my skills in WordPress (WooCommerce), I developed a seamless website and successfully uploaded a substantial product inventory of over 5000 items. To drive traffic and sales, I implemented performance marketing strategies across platforms such as Google, Facebook, and Instagram, resulting in significant positive outcomes. Notably, during the challenging period of the COVID lockdown in 2020, I effectively utilized Google Shopping Ads to process a high volume of orders and generate substantial sales, showcasing my ability to optimize campaigns and achieve impressive results even with limited resources.

My journey in the internet marketing niche began during my college years, where I excelled as a computer science major while working part-time as a Sales and Branding Executive in a Fashion jewelry shop. It was during this time that I discovered my passion for digital marketing and successfully implemented manual WhatsApp marketing campaigns, driving customer engagement and footfall to the physical store.