Affiliate Marketing Engineer
Current
Although having been trained as an affiliate marketer, I have had to change roles towards strategic technology and optimization for a million dollar lead generation corporation processing tens of thousands of leads coming from hundreds of marketing campaigns every day. I have spent the last several years developing, optimizing, maintaining, and selling lead generation websites using proprietary tracking, reporting and API integrations built directly into Wordpress. This has allowed the company to scale quickly and build multiple profitable websites within weeks.On the front-end media buy side, my time has been spent improving tracking optimization, speed and programatic rules to run profitable campaigns on auto-piolet based on the Alpha Omega strategy. Where programatic rules systematically optimize multi-variate campaigns in an effort to sift out profitable adgroups or targets. Thus allowing us to increase funds on profitable targets individually to increase conversions, while at the same time pausing traffic to un-profitable targets or adgroups. Through the use of APIs this technology can be integrated with any direct response ROI based marketing funnels.