Marketing strategy development: Develop an annual marketing strategy in line with corporate objectives. Analyze market, competition and trends to identify growth opportunities.Marketing campaign management: Design, plan and execute multi-channel marketing campaigns (digital, print, events). Monitor and analyze campaign results to measure effectiveness and suggest improvements.Content management : Oversee the creation of marketing content (articles, newsletters, social networks, etc.) to build brand awareness. Collaborate with creative teams to produce compelling visuals.Data analysis and reporting: Implement performance monitoring tools and indicators (KPIs) to assess the impact of marketing actions. Present analysis results to management and propose strategic adjustments.Internal collaboration and partnerships: Work closely with sales, product and communications teams to ensure consistency of marketing strategy. Identify and establish strategic partnerships with other companies or influencers.Team training and supervision:Supervise, train and develop marketing team members.Ensure continuous skills development within the team.

• Ensure the perfect execution of the weekly promotional plan in compliance with existing processes• Work closely with the local and central teams to ensure that customer communication strategy meets requirements• Monitor and report the channel performance• Ensure the good implementation of CRM projects defined• Ensure perfect execution of emailing campaigns• Put in place efficient processes to maximize ROI• Leverage cross venture opportunities to increase free traffic and acquire new customers• Co Lead A/B teasing• Improve and optimize cross-channel communication• Others related Tasks