E-Commerce - Marketing
CurrentMarketing strategy development: Develop an annual marketing strategy in line with corporate objectives. Analyze market, competition and trends to identify growth opportunities.Marketing campaign management: Design, plan and execute multi-channel marketing campaigns (digital, print, events). Monitor and analyze campaign results to measure effectiveness and suggest improvements.Content management : Oversee the creation of marketing content (articles, newsletters, social networks, etc.) to build brand awareness. Collaborate with creative teams to produce compelling visuals.Data analysis and reporting: Implement performance monitoring tools and indicators (KPIs) to assess the impact of marketing actions. Present analysis results to management and propose strategic adjustments.Internal collaboration and partnerships: Work closely with sales, product and communications teams to ensure consistency of marketing strategy. Identify and establish strategic partnerships with other companies or influencers.Team training and supervision:Supervise, train and develop marketing team members.Ensure continuous skills development within the team.
