Vice President Of Sales And Marketing
West Atlantic Specialty And Compounding Pharmacy
Florida, United States
Hired to convert a retail pharmacy into a region leading Compounding | Specialty Pharmacy. Empowered with total autonomy by CEO and Partners to spearhead sales, marketing, training, customer service and operation efforts to build a highly profitable revenue generating organization from ground zero. Targeted specialists included Dermatologists, Neurologists, Gynecologists, Cardiologists, Gastroenterologists, Rheumatologists and Orthopedic Surgeons.◘ Recruited, hired and trained successful regional managers and sales professionals to build a high performing result-driven team that made an immediate impact to sales and market share.◘ Generated an astounding $0 to $3,000,000 in sales in less than 18 months for the Compounding and Specialty Pharmaceutical franchise delivering instant profitability. ◘ Developed and implemented a well-defined compensation package including a bonus plan achieved by set goals that highly motivated sales professionals and district managers.◘ Created a company culture benchmarking high ethical standard implementing policies and procedures that protected the integrity of the organization.◘ Implemented the “West Atlantic Prior Authorization Center” which provided a clear-cut marketing advantage above other specialty pharmacies.◘ Revamped the entire customer service protocol to mimic world class fortune 100 companies like Merck & Sanofi.◘ Crafted and designed all West Atlantic Branded marketing materials, brochures, patient educational materials and value-added resources that captured the customers’ attention which led to increased market penetration.