Anthony P. Email & Phone Number

Tampa, Florida, United States

- Develop multi-channel, integrated marketing approaches across digital channels and platforms for the top strategic accounts within Roundel. - Tell the story of Roundel's key differentiators in the marketplace and key client contact for high-level annual planning to program level strategies. - Deliver highly-integrated and effective media plans, attend client meetings and consult to understand category trends and marketing needs. - Own authorship and inputs for client campaign proposals, and present strategic recommendations based on client's key objectives, through compelling and effective guidance on specific media tactics and creative inputs. - As part of program development, build audience strategies, media mix allocations, creative and media strategies that are aligned to client's priorities and rooted in category and brands insight, as well as leverage historical media performance. - Stay up to date on industry trends both in the retails and digital advertising landscape, looking for opportunities and tests to bring to clients. - Partner closely with various cross-functional teams; including but not limited to Reporting & Insights, Analytics, Sales, Trading & Ad Ops, and Channel Development to deliver and execute effective results. - Tactically problem solve to remove roadblocks from moving business forward and proactively provide resolutions.

Tampa/St. Petersburg, Florida Area

- Drive client strategy across the CVS.com portfolio of accounts and advise customers on how toachieve their business goals in the most effective manner by utilizing various marketingchannels most efficiently, advising on the integration between all digitalchannels and ensuring that advice is delivered with confidence- Build and sustain strong and long-lasting relationships with client-side senior managersand maintain frequent contact with other third party agencies used by each customer- Lead walk-throughs of each monthly report with each customer, ensuringthat all content of the report is understood by you in advance. To ensure that key insightsand advice are outlined, a clear summary is given of performance against agreed objectivesand KPIs and agree and document clear deadlines - Prepare and deliver top quality proposals and presentations to advertisers to demonstrateprogress and upsell additional products and services, ensuring that documentation andpresentation material follows all company style guidelines- Ensure that knowledge and understanding of the verticals served by account manager team is maintained and developed on an ongoing basis- With the heads of department, motivate and support the technical delivery teams indelivering an outstanding service in order to retain and grow all customer accounts, takingresponsibility for the quality of work carried out by all team members and ensuring theagency has the correct level of account manager skills to grow accounts- Investigate and solve customer problems, complaints and credit issues by liaising with allnecessary departments

Tampa/St. Petersburg, Florida Area

- Manages CVS.com publisher client expectations, bringing issues/concerns to clients' attentionbefore they become problems, offering potential solutions, and advising ofpotential delivery delays- Writes communications briefs, ensuring that creative and media areeffectively integrated- Set client program objectives and project timelines as part of startup process- Implement programs to meet client objectives- Project manage all responsible parties for on-time, on-budget deliverables- Communicate client requirements to analysts, strategists, copywriters, developers and designers- Lead client strategy review sessions, internal and external startup meetings- Route media creative for feedback and approval- Proactively seek opportunities to improve client metrics and conversion- Deliver and discuss bi-weekly reporting to gain alignment on optimizations- Oversee client billing

Gainesville, Florida Area

- Manage business development opportunities in CRM - Build strong rapport with local business owners and advertisers - Consult with local advertiser on program goals, creative, challenges, market opportunities - Develop and execute fully integrated digital marketing campaigns that include SEO, SEM, Email, Social Media Marketing, Radio, Website Development and Reputation Management - Perform market research across various industries and present case studies to marketing managers - Partner with Analytics, Ad Operations and Radio sales teams to ensure all media plans are optimized continuously - Review/communicate key KPI’s and past program results to drive optimal media mix and campaign performance

Gainesville, Florida Area

- Ensure individual sales and retention targets are met- Build and maintain relationships with new and existing customers- Explain, illustrate, demonstrate product capabilities and offer suggestions based on customer wants and needs- Model best-in-class customer service skills and aid customers in completing purchases and resolving issues- Act as Manager On Duty to assist Solutions Specialists with conflict and/or issue resolution as well as customer escalation- Assists with operational activities such as inventory cycle counts, stock replenishment, training, merchandising, and special event execution

Education record

Education record